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roddylindsay · 7 months ago
Brilliant move.

The transition of the major social networks over the last 10-15 years -- from being a space for friends to interact to being a space to consume content produced by "unconnected" entities like influencers -- has created a huge opening for someone to claim the friends and family network. There is no one better positioned (at least in the U.S. where iPhones are the majority handset) than Apple.

pkamb · 7 months ago
I think Apple already has claimed the "friends and family network" via iMessage. Did Facebook go to a groups/influencer algorithm by choice or is it the result of IRL friend posters all moving to private chats once everyone got iPhones?
eknkc · 7 months ago
Everytime iMessage is mentioned, I do a double take because it is almost non existent here in Turkey. And from what I hear, seems like most Europeans do not use it too.

WhatsApp has like 99.9% market share here and I assume it is a lot bigger than anything else in the EU too.

I wonder why is that though. Everyone around me has an iPhone basically and I haven’t received a blue bubble in years. The messages app is not even on my home screen.

Zak · 7 months ago
That's only true if everyone in the group has an Apple phone, which has decreasing probability with every additional member. Excluding people from a conversation because they don't have the right brand of phone would be pretty antisocial.
john2x · 7 months ago
I'm still waiting for iMessage to work with Android phones.
skissane · 7 months ago
> I think Apple already has claimed the "friends and family network" via iMessage.

All the family/friends group chats I am in are WhatsApp.

I use iMessage every day for 1-to-1 messaging but I don’t really view it as distinct from SMS.

For international communication, even 1-on-1 tends to be WhatsApp.

stevage · 7 months ago
Nobody I know uses iMessage.
create-username · 7 months ago
Nobody uses iMessage in Spain. People swear by Zuck's spyware
addicted · 7 months ago
iMessage is dead/dying. WhatsApp is killing it.

At this point even my American groups have become largely WhatsApp because Android exists.

distantsounds · 7 months ago
Brilliant? Launching an app for creating events that requires you to 1) own an iDevice and 2) pay into, just to create events?

I'll send an email for free, thankyouverymuch.

stronglikedan · 7 months ago
This obviously offers more than just sending an email. And since the majority of Apple users aren't very tech savvy, I can see this catching on quickly.
blueelephanttea · 7 months ago
> 1) own an iDevice

You do not need to own an Apple device to either create events or join events.

> I'll send an email for free, thankyouverymuch.

This seems fine! There are open protocols (email, ics) if they work for you, but Apple specifically developed this in a way to neither require an Apple device or Apple Account to interact. Which is better than some of the competitors! (Facebook and Google tend to create social tools which explicitly require everyone to have accounts.)

tail_exchange · 7 months ago
Likely doesn't need to be said, but if you are organizing parties with emails, you're probably not the target user base of this feature.

For the younger folks who organize their parties by texting (iMessages, Whatsapp, Telefram, etc), this can be enticing.

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sylens · 7 months ago
While I agree with your points in principle, the paywall may act as a way for them to handle spam/misuse more effectively
RIMR · 7 months ago
The problem is that by vendor-locking these services to Apple users, they create an environment that alienates non-Apple users. If they want to truly claim the friends & family network, they need to remember that everyone has friends & family that aren't in the Apple ecosystem.

So long as Facebook remains available to everyone, even if the content feed is a mess, the event planning space is going to be more accessible to everyone and will end up being the defacto friends & family ecosystem.

I'm not an iCloud+ member, so I can't go in an look for myself, but ideally this would be just a fancy way of extending your iCloud Calendar invites where Gmail, Outlook, etc. users can still create events and invite people in roughly the same way. If as a Linux & Android user I am only able to RSVP to Apple users' invites, but I am never able to invite them to anything myself, then I literally cannot embrace this product without investing considerable money into their hardware, which I am not going to do.

Hell, if they featureset was compelling enough, and they had an iCloud app for non-Apple hardware platforms, I might actually consider being an iCloud+ member, but I guess it's not worth it to Apple to collect a monthly payment from me if I won't make the downpayment on an iPhone and a Macbook...

mewse-hn · 7 months ago
> So long as Facebook remains available to everyone, even if the content feed is a mess, the event planning space is going to be more accessible to everyone and will end up being the defacto friends & family ecosystem.

For now. We're in the process of seeing Twitter die like every other social network has died before it, Facebook will have it's time as well.

ninkendo · 7 months ago
> So long as Facebook remains available to everyone

This is not a given even today. Creating a new Facebook account involves a ton of scrutiny, you need to upload an ID, and until your account is older and established it’s likely that anything you do can get auto-scanned by some spam bot and get you banned for using some keyword, even in private chats.

I don’t have a Facebook account but I needed to create one a few years back to use my oculus quest (this is before they finally came to their senses and separated the accounts) and I had a lot of trouble convincing FB that I was a real human.

blueelephanttea · 7 months ago
> Hell, if they featureset was compelling enough, and they had an iCloud app for non-Apple hardware platforms, I might actually consider being an iCloud+ member, but I guess it's not worth it to Apple to collect a monthly payment from me if I won't make the downpayment on an iPhone and a Macbook...

You can create events from the web iCloud interface without an Apple device.

Workaccount2 · 7 months ago
>If they want to truly claim the friends & family network, they need to remember that everyone has friends & family that aren't in the Apple ecosystem.

They are completely aware of it an actively leverage it to use your friends and family against you to force you into Apple's ecosystem. It's the main reason why Android will have to get pretty bad before I bend to such incredibly dirty tactics.

dialup_sounds · 7 months ago
I'm not convinced they're leaving a lot of money on the table by pitching a free app at a billion iPhone users vs. the famously lucrative Linux desktop market.
aaronblohowiak · 7 months ago
Group texts and shared albums (iPhoto or Google photo if you have androids in the mix) are most of my social interaction already..
mikepurvis · 7 months ago
This is what it's been for me as well, for several years— all meaningful friend-group interactions are now taking place in group chats, sadly this is entirely in Whatsapp and FB Messenger for me; would love if there was a reasonable migration path to getting these interactions entirely off of Meta properties.
nathancahill · 7 months ago
I'd argue WhatsApp is better positioned (globally).
0x6c6f6c · 7 months ago
WhatsApp being owned by Meta likely detracts from this though.
cma · 7 months ago
Apple and Meta's wet dream is exclusionary friends and family networks tied to their future AR hardware. Half the people at the Christmas party pointing and zooming around an AR globe to talk about their travels and the other half with the wrong brand not able to see anything. Maybe they just place the virtual globe on top of one of them and completely block them out to get more space since they aren't seeming relevant.
squigz · 7 months ago
What happens in 10-15 years more, I wonder? Will Apple stay the respectable, trustworthy company they are today?
happyopossum · 7 months ago
My wife is in a position (board chair for a co-op) that results in her sending out a lot of invites to events. Evite has kinda been the go-to in her social/co-op group for ages, but man it suuuuuuucks these days. Ads everywhere, annoying patterns, and lacks a bunch of nice features that this seems to have.

Very happy to see this

nostromo · 7 months ago
I organize a lot of events for a rugby team, and our events are now all on Partiful.

Maybe it'll go downhill like Evite and Facebook Events - but for now it's quite good.

svnt · 7 months ago
How is it funded? That is your answer.
Aromasin · 7 months ago
Our club uses Spond for invites. I'm not sure what the financial side of it looks like, but it's been great for coordinating training/games/socials.
boringg · 7 months ago
Evite was hot for awhile - totally gone downhill. Same as meetups. Tough to make those things as paid businesses which is probably necessary to keep them operating well (or at least take VC money and try and make a return).
CoryAlexMartin · 7 months ago
Meetup has become the worst service I use, bar none. They pretty much doubled our group fees from $200 a year to $400 a year, then started putting giant banner ads at the top of all of our member emails, then started locking essential features (like seeing RSVP lists) behind a member-level membership and started begging our members to give them money directly.
bombcar · 7 months ago
I think Apple's right about at least part of this - something like Evite isn't an app (or worth paying for), it's a feature that needs to be stuck onside another app that gets paid for.
slt2021 · 7 months ago
I see people using Luma everywhere these days
ghaff · 7 months ago
I see very little use of either Evite or Meetup at this point though I imagine if I sought them out I'd see some continued use. (I do run into an Evite signup from time to time for a paid event.)
ryandrake · 7 months ago
For a short period of time back in 2013 or so, we had AnyVite, which was so much better than Evite in all ways. I wonder what happened to them. I think they basically disappeared.
earthnail · 7 months ago
I can highly recommend https://confetti.events/ for this.

Profitable small company (not affiliated but know the founders), won’t go downhill like evite.

swyx · 7 months ago
partiful i guess is the hot one in SF/NYC
culi · 7 months ago
Nothing beats https://www.when2meet.com/

I've used it for so much community organizing. It's such a simple tool and nobody has to make an account. You put in your name and an (optional) password. The optional password feature has served as a source of inspiration in my own projects. It pushed me to consider "does this really need an account? Can it be done without one?"

acomjean · 7 months ago
Seems similar to when is good, which also has allows passwordless usage.

https://whenisgood.net/

I paid to go ad free. We like it though it’s been down a couple times last year..

lurking_swe · 7 months ago
looks awful on mobile. i do appreciate that it’s very accessible though.
echelon · 7 months ago
Luma and Partiful are really good.

This Apple thing is going to turn into a "green text" social signalling thing all over again. If you have an Android, you won't be invited.

More scummy Apple social engineering bullshit. Kids that already hate on those having Android colored text bubbles are going to bully each other even more. And of course kids need the latest iPhone, too.

Apple is playing into this brilliantly and it's disgusting.

afavour · 7 months ago
Non-Apple users are able to reply to invites so no one is going to miss any parties.
astrange · 7 months ago
This green text thing only happens in the US. Nobody really uses iMessage elsewhere.
thejazzman · 7 months ago
i read this take a lot but have never heard of it in practice (from my high school nieces)

what is overwhelmingly prevalent is political bullying; eg "make the dems cry again" was all over the school in various forms (t shirts, device backgrounds, etc)

green bubble hysteria really isn't a thing beyond nerds.

highwaylights · 7 months ago
I could see it being really useful for that, my only hesitation would be that here in Europe it would need to support Android due to how ubiquitous that is here.
bushbaba · 7 months ago
Tend to agree. Hopefully Google will also offer their own alternative to this. (Free) Online invites just suck these days
vl · 7 months ago
You mean, like, Google Calendar? Groundbreaking free service to invite people?
elwillbo · 7 months ago
yeah, Evite used to really shine but now I feel like it's just an invitation to see ads
canucker2016 · 7 months ago
I think some demographic info can be useful in judging the potential uptake.

Apple iPhone ownership amongst USA teens:

2024: 87%

2019: 83%

2014: 67%

https://www.iclarified.com/95177/87-of-us-teens-own-iphones-...

https://www.pipersandler.com/news/piper-jaffray-completes-se...

https://www.pipersandler.com/news/different-new-cool-accordi...

Smartphone marketshare for iPhone in various countries:

65%: Norway

59%: Sweden/Japan/Canada/USA

49%: UK

30-39%: Germany/Portugal/Italy

other countries are lower from my random sampling of developed countries (South Korea is dominated by Samsung).

Source: https://gs.statcounter.com/os-market-share/mobile/norway

Change last part of url to get info for another country

green_leaves · 7 months ago
Norway data from statcounter doesn't seem reliable. In just 4 months, July->October 2024, there's a 14% upswing in iphone total marketshare. Which implies that at least 14% of users bought a new phone, assuming (wrongly) that everybody would have changed from Android to iPhone (ignoring also deceases and teenagers getting their first phone). And the period doesn't even include Black Friday or Christmas. And barely the iPhone 16 launch that happened in September 20, 2024.
ZeroTalent · 7 months ago
Samsung shoot itself in the foot as a phone manufacturer in the last 2 years. Battery life, forced apps, ads, and a pretty bad implementation of the Android OS while trying to sell the phone at the same price as the iPhone.

The S24 ultra still has an ancient 3x cam that has been left unchanged since the S21 ultra.

It's hard to compete when Apple has the Macbook + iPhone synergy/ecosystem advantage.

varjag · 7 months ago
I dunno most people I know here do appear to have iphones. And many of those who have an Android seemingly have an iPhone as work or personal device in addition. So 60+ percent doesn't sound unlikely.
dubcanada · 7 months ago
statcounter just uses data from website traffic, it's nothing more then Google Analytics

So the 14% increase is probably a single or few site(s) getting a insane amount of traffic.

talldayo · 7 months ago
> Creation of invitations requires an iCloud+ subscription.

I really wonder what the uptake is on iCloud+ subscriptions.

crazygringo · 7 months ago
Pretty high I suspect, since you need it if you want to back up more that 5 GB.

If you keep photos and videos without dealing with a separate service, it's pretty much a no-brainer. And the cheapest tier is $0.99/mo. for 50 GB so it's not exactly breaking the bank.

physicles · 7 months ago
I avoided subscribing for years out of principle, just backed up my photos locally (which they make as painful as possible — afaik it’s not possible to just plug your phone into a Linux machine and grab all the new photos).

I finally caved a few months ago when I got tired of fighting with the awful backup storage UI that makes it difficult to determine why the backup is failing even though it’s smaller than 5GB.

Apple has every incentive to make that UI as bad as possible while still being functional.

echoangle · 7 months ago
Don’t you need to get iCloud+ if you want to have more than 5GB iCloud storage? I would guess it’s probably more than 80% of users.
jxdxbx · 7 months ago
I switched to iCloud for my personal email once it supported personal domains (switched from Fastmail). It’s all I need really. Work is Gmail of course, with its annoying-in-retrospect tagging system instead of folders, which causes havoc with traditional mail apps.
plandis · 7 months ago
Not sure but services overall is one of Apples fastest growing business segments.
johnofthesea · 7 months ago
I remember seeing everyone with iPhone >10 years ago in Norway. Then it dropped - it was pretty visible that is why I remember. Haven't been paying attention about last ~4 years.
jsight · 7 months ago
Yeah, and they'll likely make this Appley only to create social pressure for even more uptake.

Yuck

Salgat · 7 months ago
Unless you use their inferior web version that pressures you into also getting an iphone.
cleverwebble · 7 months ago
I'm in my mid-thirties and most of my friends have ditched Facebook. I didn't really realize this until when I used it to create an event for a house party... I was somewhat surprised that only 2 people out of 15 even saw it. I ended up resorting to good old text message and that worked, but it was tedious. Not sure how popular this will become, but having a social-media-less event invite/broadcasting system would be nice, and having one that most people with an iPhone have access to covers much of my friend base
wenc · 7 months ago
Platform fragmentation is a generational thing.

I thought email was a common denominator but I learned most people don’t check email or check it rarely. So different from the days when everyone had email.

I still use FB and so do many of my friends my age (mid to late 40s). But a bunch have also migrated to Instagram.

Among the younger generation, you’re a millennial if you’re on instagram because they’ve moved to TikTok. FB folks are over the hill. There’s a generational divide and pride in being trendy.

WhatsApp is only a thing among my international friends — many Americans don’t have it.

The only universal now is text messages but it feels so clunky (even with iMessage).

tcmart14 · 7 months ago
I wonder if it is rooted in similar things though. Right, like with email. People don't really read or check emails because spam became a serious problem. Then with social media, looking at facebook, there is definitely a big different in ad space in facebook between the time I used to use it to now. Where ads have effectively become the "spam" equivalent for social media. Ultimately, did success of these technologies also lead to its demise. Email was so good, so it made sense for a market of spammers. Facebook became a prime place for ads, and as ads become more and more of the platform, people started to consciously or subconsciously step away to other platforms.
ojhughes · 7 months ago
It’s interesting that WhatsApp never caught on in the US. It’s ubiquitous amongst everyone I know. Android use also seems to be much larger in Europe
stevage · 7 months ago
I'm in my mid 40s, my friends mostly use email for organising events more than a week or two in the future, google chat or WhatsApp for more spontaneous things.

Very occasional FB invites for things when casting the net wide, like, I'm back in town and having a picnic, everyone come.

leptons · 7 months ago
My wife is late 40s and just deleted her facebook account, and she's the most FOMO person I know - and she did this because of zuck capitulating to trump. A lot of people have had it with companies supporting fascists.

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throw0101d · 7 months ago
> I'm in my mid-thirties and most of my friends have ditched Facebook.

Marketplace seems to be one of the main use cases that's still relatively popular.

2muchcoffeeman · 7 months ago
Marketplace and groups. Most of my friends are on WhatsApp so we ditched FB.

Apple would be smart to build those things and make it available on Android too. Then we could ditch FB altogether.

smackeyacky · 7 months ago
It's also the only bit of Facebook that hasn't turned into an endless stream of trash. I expect that not to last either, if you're looking for an idea then a localised marketplace alternative with social proof should be on your radar.
ninininino · 7 months ago
For people in their early 20s to mid 30s in the NYC area, I'm starting to see mass adoption of an app called Partiful for managing social invites and events, it has a lot of nice features for sending invites, RSVP management, sending text blasts out to attendees (you can schedule reminders the day before or whatever).
Reason077 · 7 months ago
In fact, Apple Invites appears to be a direct response to the popularity of Partiful.
Analemma_ · 7 months ago
My social group also uses Partiful. It works great, but it's a little worrying that it's so useful while being free: I can't see how this possibly could make money, so I assume the enshittification is coming any second now.
wenc · 7 months ago
Partiful works but to me it lacks polish. It feels like MySpace when FB first came out.
nlh · 7 months ago
It’s remarkable how this has changed. Back in what I call the “Facebook golden age” (2012-2016), before it turned to complete crap, it was unthinkable to host an event that was NOT organized by Facebook. I recall throwing birthday and holiday parties and all I had to do was scroll through my friends list and invite everyone and that was that. Everyone would see it and everyone would RSVP.

Oh well - it was nice while it lasted.

crossroadsguy · 7 months ago
Here friends just send a message on WhatsApp. I do not know anyone who has hosted a house party of 79800 people so that they are struggling with this. But then again I guess some geographies have it more complicated, isn't it?
lxgr · 7 months ago
A (for most of the world, in any case) possibly surprising fact about the US is that WhatsApp is not very popular there.

This indeed causes problems when wanting to create a quick ad-hoc group for a party invitation etc., if at least one of the invitees is not an iPhone user.

pridkett · 7 months ago
> having one that most people with an iPhone have access to covers much of my friend base

Luckily - you don’t need an iPhone or iCloud account to receive an invite and RSVP to it. Might be harder (or impossible?) to add to photos and music, but you can still get an invite and RSVP to it.

anton96 · 7 months ago
I'm still on facebook and a lot of my friends still are, the main problem we have with facebook events it that almost no one sees them. This section has been over loaded with suggestions to event you might have no links with of things your remote friends are going to take part of.
giorgioz · 7 months ago
Yes, I was also a big Facebook user in my twenties and now I'm in my mid-thirties and it seems Facebook became a lot less useful for this decade of my life. For the birthdays of children in my social surroundings it seems the best practice has become to create an image with the details of the birthday party. Usually a photo of the birthday child with written Alice is turning 3. Join us for an afternoon of fun at Address on Saturday 16:00. Usually shared on Whatsapp either in direct messages or in an existing school group if you are inviting the whole class or in ad-hoc group created for the event literally called Alice Birthday Party
Mindwipe · 7 months ago
I don't think it's that they've entirely ditched FB, but FB is genuinely terrible at surfacing event invites. It would prefer you to have to scroll through a bunch of irrelevant garbage in your feed that it had "recommended" instead so the product team can high five themselves over badly designed engagement metrics rather than worry if the users don't actively despise their product.
Chilko · 7 months ago
Yep I second this, I usually find out that I've been invited to an event when someone makes a post in the event, and often not from the event invite itself.
Tiktaalik · 7 months ago
People currently use Instagram stories for this a lot and it's absolutely wild how Meta hasn't caught on and built in any sort of infrastructure for you to save and keep track of events.

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talldayo · 7 months ago
> Not sure how popular this will become

Since Apple was too lazy to make it into a standard, it will probably go the way of App Clips. Niche idea, too few users to adopt it and no stakeholders with enough control to make it popular on other platforms.

astrange · 7 months ago
What would a standard for party invites be?

ics files and CalDAV are sort of an Apple standard.

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PaulHoule · 7 months ago
Even though "... anyone can RSVP, regardless of whether they have an Apple Account or Apple device" I think this being an Apple branded service is going to make this appear exclusionary and will mean some people won't participate even if they could.

I see the same risk involved with Apple TV's branding; Apple TV works great on Xbox, on NVIDIA Shield and on PC. I'm sure though there are a lot of people who just decide that shows like Foundation and subscriptions like MLS Season's Pass just aren't for them. I don't know if it is a 5% or a 20% drop but it has to be real.

nonchalantsui · 7 months ago
The Apple TV one is particularly bad due to them naming the service, the box, and the app the same thing. One of them has a + tacked on, who knows which.

As long as they don’t start naming other things Invite, they might avoid that issue. Although maybe they’ll name their HomePod with a screen that and we’re back to square one.

ACS_Solver · 7 months ago
I very rarely interact with any Apple tech. Recently I wanted to watch Severance, so I signed up for a trial period of Apple TV. It even worked on Firefox on my Linux desktop. But I only get 1080p video, while my screen is 1440p. The show didn't look good, and I found that yes, you can only get 1080p if you're not watching through an Apple device. I would have been happy to become a subscriber of the streaming service, but not if it looks ugly on my PC, so I didn't continue the trial.

I'm sure Apple has data showing that offering higher-res video on non-Apple hardware isn't worth it, but this experience felt like a perfect match for the rest of my experience with Apple - if you want to use their software but not hardware, fuck you. If you want to use their hardware and software with a different workflow than they intended, fuck you too.

Legion · 7 months ago
As a big fan of Apple TV boxes and a medium fan of Apple TV+, I can't agree with this strongly enough. It's such an unforced error.

It's so unnecessary to call everything "Apple something" when they've had great success creating recognizable brand names like "iPod", "iPhone", and "Macintosh".

Calling it "Apple TV+" just feels like both the set-top box and the streaming service wanted the name "Apple TV" and neither side was budging.

Melatonic · 7 months ago
Seriously - not sure what they were thinking - but this confuses the hell out of everyone (especially if they have the Apple TV+ app installed on their smart TV directly and an Apple TV physical box hooked to the same TV)
aurareturn · 7 months ago
One of the rare marketing misses for Apple is naming the app, box, and service (with + added on) the same.
Brystephor · 7 months ago
Software engineer here with an android phone. I've never bothered to look into Apple TV because I assumed it'd only be available on Apple devices. Similarly, I saw this post and thought there may be a reason for me to get an iPhone now as I assumed this would be available on apple devices only.
jbl0ndie · 7 months ago
It's pretty good on Chromecast, though some of the media player design patterns don't quite translate to non-apple.
echelon · 7 months ago
> "there may be a reason for me to get an iPhone now as I assumed this would be available on apple devices only."

That's the objective. Green text and all. To force everyone to adopt one platform because of network effects and social stigma.

These platform plays by the god tier trillion dollar companies are insidious and should be given scrutiny by the DOJ / FTC.

A breakup of these platforms would make none of this matter. You could pick and choose services across devices. We might even see some competition for Android and iPhone if the DOJ would step in and break this up.

Big tech is too big. A breakup would oxygenate the entire tech sector. It would probably even make the MAGMA stock go up because the sum of parts are being given away for free just to get eyeballs.

Billions of dollars are being given away for free to scrape in network effect advantages. It's at a level where competition from new players is virtually impossible. They can tax anything that moves. Every transaction, every relationship, every quanta of information.

dboreham · 7 months ago
I'm only aware it doesn't need an Apple device because spouse does have an iPhone and was able to set it up on our Roku that way. I still assume that someone in the household does need an iPhone in order to get a subscription, although now I think about it probably that's not true.
carlosjobim · 7 months ago
There's a dedicated physical button for it on the Roku remote. Kind of hard to miss.
makeitdouble · 7 months ago
It will feel that way at a distance because it basically is.

To start, it's not a service but an app. Sure there is a web interface, but the focus on the app already sets the stage (which also puts macos only users in an interesting position).

Then non-Apple users probably can only respond when the sales pitch is "to contribute to Shared Albums, and engage with Apple Music playlists"

If I'm not an Apple user there will only be downsides to using this service compared to any other one.

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EyMaddis · 7 months ago
As a non-exclusive, non-big tech and dead simple alternative, I’ve built Partey.io [1] myself.

[1] https://partey.io

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echelon · 7 months ago
> there are a lot of people who just decide that shows like Foundation and subscriptions like MLS Season's Pass just aren't for them.

This needs anti-trust breakup. Tech companies shouldn't be media giants. They're turning a once-healthy media industry into an attention economy platform play, giving it away below cost, and wringing a robust sector of the economy of its value.

It's disgusting that Apple and Amazon are doing this. Amazon owns James Bond. And they're a grocery store and primary care doctor, for god's sake. That's not good.

This is worse than Standard Oil and Ma Bell because they own our entire lives: eyeballs, financial transactions, business matters, commerce, and personal relationships.

wrfrmers · 7 months ago
"Conglom-O: We Own You."

...Just to highlight the absurdity of the situation. Literally cartoonish corruption.

dkjaudyeqooe · 7 months ago
> I think this being an Apple branded service is going to make this appear exclusionary and will mean some people won't participate even if they could.

Don't you think that's kind of the point? Do you think having green and blue messaging bubbles was unintentional?

karaterobot · 7 months ago
Yes it was intentional, but this is a different case. If a meaningful percentage of people don't think they can attend an event because they don't own an iPhone, that's a big problem for adoption of this product. Whether that will happen or not, I have no idea, but I think that's what the person you responded to was saying.
cptcobalt · 7 months ago
This era of new experimental apps from Apple (Invites, Journal, Sports) has me excited about the future of app design. Vibrant colors, bold personality-driven typography, etc. The SwiftUI style onboarding screen that features the carousel is really fun. This approach feels very Apple'y, but gives me more freedom to explore designs for my own app to have its own unique voice on iOS, while still feeling in-family with Apple's other more experimental UI.

There are a few misses.

- I already declined a friend's invite, but that doesn't get auto filtered away, so my "decline" is still the primary thing the app has to show me. It's still my only invite, so maybe it gets filtered to the back of the card stack if there are multiple?

- I also don't seem to be able to see friends I know who were invited to the party (but have not yet responded). Perhaps it was because it was shared as an invite URL in a group chat rather than manually inviting everyone?

duxup · 7 months ago
It might be thought of as a bug but I love that the Apple Sports app announces scores for a live game before it hits TV.

In this day and age of everyone multitasking ... that's a hell of a great feature to be able to say "guys look!".

For a while I was amazing my kids predicting touchdowns, but they caught on ;)

cptcobalt · 7 months ago
Less latency is a feature, not a bug. We've just grown too used to latency in everything we use.
alt227 · 7 months ago
Sounds like a good way to ruin the excitement of watching a sports game with friends.
Invictus0 · 7 months ago
The journal app is freaking garbage. It took 2 major iOS versions before they added the ability to export your notes!
maratc · 7 months ago
It's always nice to see some first-party apps from Apple[0], but historically the "iPhone-only social networking" hasn't been very successful — iTunes Ping or Game Center haven't been a huge hit, while group messaging in iMessage has only gained some traction within the US and virtually non-existent almost everywhere else.

---

[0] One can even say "first first-party party app" in this case :)

pgwhalen · 7 months ago
“iPhone-only social networking” has been very successful (amongst my US-based peer group, at least), once you include iMessage - that’s the point. I don’t know much about apple invites, but if it integrates well into iMessaging then this is a very strong play.
ghaff · 7 months ago
Though iMessage largely works in part because it's pretty much transparent if you send a text message.
Jeremy1026 · 7 months ago
Fortunately you don't need everyone to be on iOS to reply. So you can send your Android using friends invited and they'll just get a weblink.
ASalazarMX · 7 months ago
Unfortunately you need an iPhone to create the invite, or contribute anything else than a reply. They have to know their uncoolness is tolerated but not welcomed in the walled garden.
barbazoo · 7 months ago
Will it show them as green or blue though? :)
eloisant · 7 months ago
So that's a green bubble situation. You get a subpar experience, your iPhone friends get a subpar experience from including you, and eventually they'll yell at you "well just get an iPhone already!"
Mindwipe · 7 months ago
It still requires people to read a text message.

It may as well be delivered via carrier pigeon outside the US.

infecto · 7 months ago
In this case they don't need an Iphone to RSVP though. Seems like a good implementation. The challenge is for the organizer not the folks rsvping.
sambamonkey · 7 months ago
I'm unclear what your comment has to do with this app, which isn't a social network, and which communicates just fine with other phones.
saghm · 7 months ago
If the plethora of iCalendar email attachments I've seen over the years (despite not owning any Apple devices or using their software) is any indication, I'm not sure that only being on Apple devices will be a significant barrier to people trying to coordinate stuff with this.
paradox460 · 7 months ago
iCalendar files predate Mac OS X, and are an ietf standard
crossroadsguy · 7 months ago
If you have watched the launch video, and if there was one to begin with, did they say [First Time Ever in an iCloud+ Account]™?
cglan · 7 months ago
I don't see how this competes with partiful. Feels like it'll be another half baked never updated app from apple. I wish they'd open their apis and integrations more. Feels silly that these apps get first class access to apple apis, meanwhile better made apps are forced to do weird workarounds, or simply have no integrations.
nozzlegear · 7 months ago
I see this app as more like the Notes, iMessage or Freeform apps. There are tons of apps out there that do XYZ better, but Apple wants to ship a polished version that does 90% of everything the average user needs. It accomplishes three things (in my eyes):

1. It helps grow Apple's ecosystem by covering just enough ground to make third-party alternatives less necessary for most users.

2. It reduces one of the major "sticky" points that keep people in Facebook's own moat. Events and Marketplace are the two reasons I still use Facebook.

3. It encourages competition from the people who want to do that last 10% better than Apple's apps, raising the baseline and hopefully forcing innovation as well. Those apps lead to more App Store revenue, so, cynically, it's a win-win for Apple.

dewey · 7 months ago
It’s based on the new GroupKit API, which sounds like something that would be available to other apps in the future. Otherwise it would just use some private API.
kittikitti · 7 months ago
You're being disingenuous, or you're incompetent, if you think Apple isn't going to keep this API in their closed garden.
lurking_swe · 7 months ago
partiful is destined for the trash like meetup, evite, etc. Once they need to actually make money, they’ll ruin the platform. 100% guaranteed.

it’s a great platform for the moment, enjoy it while it lasts.

Invictus0 · 7 months ago
They're shipping the org chart: this app is someone's ticket to a promotion.