"It was always possible to clone software, but doing so was costly and time consuming, and the clone would need to be much cheaper, making any such venture financially non-viable.
With AI, that equation is now changing. I anticipate that within 5 years autonomous coding agents will be able to rapidly and cheaply clone almost any existing software, while also providing hosting, operations, and support, all for a small fraction of the cost.
This will inevitably destroy many existing businesses. In order to survive, businesses will require strong network effects (e.g. marketplaces) or extremely deep data/compute moats. There will also be many new opportunities created by the very low cost of software. What could you build if it were possible to create software 1000x faster and cheaper?"
Paul Bucheit
For one thing, the threat model assumes customers can build their own tools. Our end users can't. Their current "system" is Excel. The big enterprises that employ them have thousands of devs, but two of them explicitly cloned our product and tried to poach their own users onto it. One gave up. The other's users tell us it's crap. We've lost zero paying subscribers to free internal alternatives.
I believe that agents are a multiplier on existing velocity, not an equalizer. We use agents heavily and ship faster than ever. We get a lot of feedback from users as to what the internal tech teams are shipping and based on this there's little evidence of any increase in velocity from them.
The bottleneck is still knowing what to build, not building. A lot of the value in our product is in decisions users don't even know we made for them. Domain expertise + tight feedback loop with users can't be replicated by an internal developer in an afternoon.