We have been using that same excuse to block out Japanese and Chinese goods in various eras.
Just feels weird the Canadians are copying our playbook
"they want more control over the people"
And AI seems to be another tool being twisted to do that
The cost to build/maintain a competent platform is also not cheap even for the big boys like EA.
They changed their strat abt a decade ago.
So no, I don't think that this tracking is the dystopian nightmare it's being portrayed as, but it does have consequences, which make the post-covid work / life intermingling schedule impossible to maintain. The real dangers of such a policy are who they will lose as a result of it.
EDIT -
I feel the need to add, that the tracking at the time of my departure was not as extensive as some of the claims being made here, which I am a bit... skeptical of.
Kinda similar to those researchers years back who proved how easy it was to go into certain social science journals as long as you copied their ideology.
It turns out that was a greater benefit that to some extent makes up for losing the exceptionally well trained memory of scholars from a verbal tradition. Not that that last part isn't a loss though, and his warning against false wisdom is more relevant than ever today when it feels like half the people you talk to online are just googling up wikipedia articles to base their world view upon on the fly.
--edit-- sometimes me not grammar good
Just because you memorized 10000 random articles on Wikipedia, doesn't mean you now have the wisdom to apply that in a particular circumstance.
Very much like early AI models.
Another example was my old Nest thermostat. I was so excited to up-my-game and replace the old, crappy thermostat with something that could change the temperature based on the weather forecast. My happiness was short lived; Google purchased Nest and forced everyone to change over to their Google account. Then features stopped working. I finally had to remove the Nest and replace it with something else, mostly because Google just seemed to not care anymore.
Many of Google's software eventually get worse too. YouTube for example has killed most of their social features by removing dislikes, limited searchability of videos by channel, allowed bots to fill the comments. And Google search has so much malware in their ads that pop up first, that even govts are recommending ad blockers by default.
Such a pity, Google used to be the most respected of the SV big tech.
If you don't think Meta will release Horizon on Apple's headset, then you havn't been watching.
Meta has admitted to pivoting to AI and cutting down their metaverse teams significantly.
Besides, even if Apple succeed. Meta will still be stuck in the exact same situation - under Apple's boots again, which it so desperately tried to escape from by going hardware heavy in VR in the first place.