The team also assumes LLM companies will capture 2 per cent of the digital advertising market in revenue, from slightly more than zero currently.
This seems quite low. Meta has 3.5 billion users and projected ~$200b revenue in 2025. ChatGPT is at ~1 billion so far. By 2030, let's just stay ChatGPT reaches 2 billion years or 57% of Meta's current users.
I'd like to think that OpenAI's digital ad revenue should reach 10% by 2030 an then accelerate from there. In my opinion, the data that ChatGPT has on a user is better than the inferred user data from Instagram/FB usage. I think ChatGPT can build a better advertisement profile of each user than Meta can which can lead to better ad targeting. Further more, I think ChatGPT can really create a novel advertisement platform such as learning about sponsored products directly via chat. I'm already asking ChatGPT about potential products and services everyday like medicine, travel, gadgets, etc.I think people are severely underestimating ChatGPT as a way to make money other than subscriptions. I also think people are underestimating the branding power ChatGPT has already. All my friends have ChatGPT on their phone. None of them except me has Gemini or Claude app.
This doesn't account for OpenAI's other ambitions such as Sora app.
Hey Sam Altman or OpenAI employee, if you are reading this, I think you should buy the North American version of TikTok if the opportunity presents itself. The future of short videos will be heavily AI generated/assisted. Combine Tiktok's audience with your Sora tools and ChatGPT data and you got yourself a true Instagram competitor immediately. If the $14b sales price of US Tiktok is real, that's an absolute bargain in the grand scheme of things.
It's the bloated junior salaries that have killed their market. I never like hiring juniors, I never like working with juniors, and I'd rather pay the extra 20-30% and get someone more experienced. I'm sorry, but if you don't get into FANG, you should basically be working for nothing until you have some experience. It's cruel, it's not fair, but it's just not worth it for the employer. Especially in today's world where there is no company loyalty.
All this BS about AI taking away the stuff that juniors did, in my field, software development, that was never the case. I never worked in a place where the juniors had different work than the seniors. We all did the same things, except the juniors sucked at it, and required handholding, and it would have been faster and better if they weren't there.
The real trick is finding companies that do very simple work, simple enough that juniors can thrive on day one. It won't be the best experience, but it is experience, and the rest is what you make of it.