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semiquaver · 25 days ago
Berkshire Hathaway has my favorite website (or, WEB page, as they style it) of any big company: https://www.berkshirehathaway.com/
meindnoch · 25 days ago

  <meta name="GENERATOR" content="MSHTML 8.00.6001.18828">
*Jurassic Park taking off glasses.gif*

tharkun__ · 25 days ago
I mean, what did you expect?

    Copyright © 1978-2025 Berkshire Hathaway Inc.

chickensong · 25 days ago
Incredibly clear and direct. Amazing to see a big company like that keeping it so old school. Thanks for pointing it out!
pseudohadamard · 25 days ago
And it looks the same with and without Javascript enabled. Unlike 99% of all web sites which are anything from shite through to blank pages without JS.
scottious · 25 days ago
I half expected to see an "under construction" gif and a "powered by GeoCities" tag at the bottom
forinti · 25 days ago
It's definitely missing a website hits counter.
DANmode · 25 days ago
Why?

This doesn’t give the vibes of an amateur personal site - it’s a timeless business site.

leapingdog · 25 days ago
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">

This brings back some (unpleasant) memories.

But otherwise I admire the minimalism.

xnx · 24 days ago
99/100 Lighthouse performance score.

Good reminder that every web page starts off fast by default and is only made slow by designers and frameworks.

interactivecode · 24 days ago
Correction designers and frameworks don’t build websites the engineers do
meyum33 · 24 days ago
My first visit to the Berkshire Hathaway website a few years ago literally changed my life. I was immediately attracted. I went to search Buffett and went down the rabbit hole of shareholder meetings clips and value investing and index investing. I am so much richer mentally and financially now thanks to the random visit to this website.
JTbane · 25 days ago
My god, static text with no graphics!? In 2026!?
tim333 · 25 days ago
They have a long tradition of keeping it simple going back long before the web. The annual reports had no pictures or puffery unlike most companies, though much better writing.
DANmode · 25 days ago
Except geicoimg.gif, lol

I almost want to let Warren know he could have an entire extra egg McMuffin per year if he switches to SVG rendering of the Geico logo on the site.

weichi · 25 days ago
"If you have any comments about our WEB page, you can write us at the address shown above. However, due to the limited number of personnel in our corporate office, we are unable to provide a direct response."
buildbot · 25 days ago
I wonder how much Geico payed for that add placement…
anana_ · 25 days ago
They own GEICO...

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ewild · 25 days ago
he owns geico
staticshock · 25 days ago
here's another good one: https://terraformindustries.com/
enmyj · 25 days ago
it's certainly fast!!
xvxvx · 25 days ago
Maybe the novelty of Amazon has worn off. I occasionally purchase from their UK site, and it’s filled with tricks to get me to sign up for Prime upon checkout. Really horrible workflow and design decisions, cheapening the experience. I now see similar changes to the US version: ‘you saved $15 in shipping by being a Prime member with this purchase’ and ‘last year you made 211 sustainable product purchases’.

Guys, quit being so desperate. Concentrate on quality items at competitive pricing and fast delivery. Don’t turn into TJ Maxx.

My Echo, that I use solely to voice activating lights and switches, is now an ad machine and one bad day away from going in the trash. Next time you do a wave of layoffs, please include everyone involved in these horrible decisions.

evmaki · 25 days ago
> My Echo, that I use solely to voice activating lights and switches, is now an ad machine

I've been wondering if it is even possible for a publicly-traded company to deliver a voice assistant product without these incentives involved. I have to imagine the UX of these devices would be much different if they were built by a private company without the same market pressures. It would need to be self-contained and local, so that the infrastructure burden (e.g., data and AI in the cloud) wouldn't create a need for subscription service or data collection revenue to cover the cost.

vablings · 25 days ago
This is why devices that are basically loss leaders should always be illegal. The end value product is an update that will come later down the line that screws everything up.

For those considering smart home devices, please just buy a home assistant device. It is easy for the non-technical and also not that much more expensive

nozzlegear · 24 days ago
> I've been wondering if it is even possible for a publicly-traded company to deliver a voice assistant product without these incentives involved. I have to imagine the UX of these devices would be much different if they were built by a private company without the same market pressures.

Apple's HomePods have never had ads and don't require a subscription/data collection to control home devices.

never_inline · 25 days ago
Amazon has been quite useful for me as a single bachelor living in an Indian metropolitan city.

1. I get very useful items at very good prices, many of which I would have to wander the city for hours to find, or couldnt find at all: - Eg: I got a pair of adjustable dumbbells at <2K INR. Some of you would call it a cheap knock. But it has been super useful and I would have not bought it if it cost 8k INR. I brought a whole bosch repair toolkit at good price and it has been invaluable for fixing electric/plumbing etc.. issues. I got a high volume travel bag - I didn't even know 40L travel bags existed and wouldnt have brought one if not for amazon. I could go on.

2. Amazon Fresh is usually cheaper for groceries and maintain consistent quality compared to local supermarkets. I will also avoid the need to walk long with the grocery bag.

3. Electronics are significantly cheaper on amazon and again the need to search.

Maybe all of this can be even better as you said. But bottom line is that their operations look pretty efficient to me. Their catalogue is pretty much unmatched. (They may be losing money on retail business - but that's not my position to care as a customer. As other commenter pointed out, it may not even matter much for stock price.)

iririririr · 25 days ago
amz is beholden to cheap products and labor. you have both in india.

elsewhere it's awful, for the exact same features you describe.

they even bought a premium supermarket chain so their produce stop being returned in the US.

HanClinto · 25 days ago
Home Assistant and other open-source projects seem like they may be the only way that we get consumer-friendly devices.

https://github.blog/open-source/maintainers/the-local-first-...

drstewart · 25 days ago
Amazon has become AliExpress at this point, so I just skip the middleman half the time
bsder · 25 days ago
Amazon had better return policies. I suspect that is gone. I'll probably buy even less from Amazon, anymore.

I've gotten 2 different "You didn't return the right item" because I presume some underpaid, overworked contractor at the Amazon return site lost it or stole it.

Fortunately, the second one is very well documented, so Amazon is going to lose badly if they don't figure out what is going on.

vablings · 25 days ago
It's a shame that all these stores have such a terrible UI/UX.

Amazon is pretty good at optimizing buying things but outside of that everything else sucks really bad especially on mobile

amatecha · 25 days ago
That's what I call it, "American AliExpress" lol
password54321 · 25 days ago
Amazon has become a marketplace for cheap sometimes harmful chinese knockoffs. Amazon doesn't even check what is being sold. I only order directly from places I trust. http://nbcnews.com/business/recall/cheap-chinese-faucets-dan...
dd8601fn · 25 days ago
I want to know how you can be a trillion dollar tech company with unlimited access to all the best minds and AI tools and whatever… and still have a busted-ass mobile app fronting their store. For YEARS.
lysace · 25 days ago
I still like to buy my cheap and esoteric Chinese stuff from Amazon. It's a good balance of not-too-slow-delivery and not-too-expensive for very specific stuff. And it's easy to return if it doesn't work.

Example last purchase: An optical SPDIF/TOSLINK to 3.5 mm DAC box (5V/USB-powered) to put behind the TV with a broken/very low quality audio output. It was about $15 including 25% VAT. Probably like $5 on Aliexpress, but I didn't want to wait 6-8 weeks.

Never really buy anything for more than $50 from them though. And never anything containing Li-Ion batteries.

homarp · 25 days ago
In Europe, most of Aliexpress delivery is 10 days (except during Chinese New Year).
nikcub · 25 days ago
My peak number of orders p.a was in 2023: 215 orders

In 2025 it was 27 orders

I expect it to be even lower this year. I didn't even buy my eero router upgrade from Amazon.

I largely attribute this to poor quality products, horrible search interface, trying to sort through the dropship spam, and prices no longer being as competitive.

Amazon used to have decent-quality "amazon native" brands like Anker, Eufy, Eero etc. but there are better alternatives to buying all of these products now

dd8601fn · 25 days ago
I never thought I would say this, but Walmart is worlds better than Amazon for buying regular stuff. Their logistics are better, you have to wade through a lot less no-name trash to find the thing you wanted, and their Prime-like membership works across shopping and grocery. Also, it’s cheaper.
Maro · 24 days ago
I'm a big fan of Amazon (UAE), in the sense that I buy stuff from Amazon almost every week. Having said that, in the last year or so, I found myself returning items more and more often. I get books damaged in shipping, wrong color items, wrong size shoes, empty boxes without the actual item, all sorts of weird failure modes. Marketplace sellers are definitely a big factor. As a response, lately I find myself thinking defensively when ordering from Amazon, like "what can go wrong", and pondering whether I should go out and find this in a store, buy from the brand's online store, get it off Ebay, etc.
aetherson · 25 days ago
These just aren't the relevant concerns behind Amazon's stock performance in the last month. It's the capex.
jacobjjacob · 25 days ago
Markets can’t see the product quality of a monopoly. It won’t be reflected in the metrics because there’s no competition to anchor the earnings to the real consumer value. But that doesn’t mean quality isn’t a factor- it makes them vulnerable to disruption.

Warren Buffett is known to trade on product quality (he buys what he uses). So his sale could be based on that.

bespokedevelopr · 25 days ago
> Don’t turn into TJ Maxx.

They are the TJ Maxx of software development.

I personally haven’t expected anything more of them for years. Once you’ve seen how the sausage is made and all that.

arisAlexis · 25 days ago
Amazon went all in robotics they have their ai training chips, they build their own satellite starlinks and run the one if the 3 clouds.
wenc · 25 days ago
I have two Alexas but never get ads.

How is it that you’re getting ads?

projektfu · 25 days ago
Are they the echo show? I don't get ads on my dots but the show shows ads most of the time, when I really want it to show the clock face instead.

Region might matter. I set it to Australia/New Zealand region and for about a year it didn't show ads. But it does, now, even though it talks with an Australian accent.

genghisjahn · 25 days ago
The Alexa's with video screen will start to show ads no matter now many times you set it to no ads. There are settings for No Ads, and after a few days, that setting is reset to allow ads. I had one so I could quickly see my Blink camera, but I threw it away because it kept showing ads.
guywithahat · 25 days ago
I mean if I want two day/fast shipping, it's still the only place that can do it without costing me $45, and even then a lot of places won't get it in the mail that fast. They also have a much more reliable and robust return policy, which is a headache for other sites. While I agree the experience has worsened it's still the best online store as far as I'm aware
GorbachevyChase · 25 days ago
Amazon is Walmart for progressives.
projektfu · 25 days ago
Everyone raced to the bottom so now Walmart almost feels better than the rest. I have somewhat more confidence in products I search there, or at least I can tell when the seller may be shady.
nozzlegear · 24 days ago
Bizarre comparison
zerotolerance · 25 days ago
They're an ads company now. Not a store. Not a device vendor.
ilamont · 25 days ago
My view of Amazon's decline comes from being a "partner" in their seller and publisher ecosystems for years.

The seller platforms in particular (Brand Registry, Vendor Central, Seller Central, Transparency, etc.) have crippling levels of technical debt. The situation has only gotten worse with Jassy's reckless directive for the entire organization to push into Generative AI (https://www.aboutamazon.com/news/company-news/amazon-ceo-and...). So much basic stuff is just breaking down, and seller support is overwhelmed or unable to intervene to fix the mess.

You can see a small sample here involving problems with product attributes (https://sellercentral.amazon.com/seller-forums/discussions?s...). Google "Amazon AWD delays" or "Amazon CSBA problems" or "Amazon remote fulfillment problems" to see examples of programs that are unable to provide even basic levels of the services promised to sellers.

Meanwhile, Amazon has been so greedy with fees since Jassy took over that sellers of all sizes and many small to midsized brands are being squeezed out of existence or driven off Amazon. Its PPC ad platform is completely predatory, loaded with dark patterns and hidden defaults that add billions to top-line revenue while strip-mining the accounts of sellers who often have no choice but to participate in the auctions.

It's clear that Amazon is running scared when it comes to dealing with new competition, including the Chinese shopping sites and the looming prospect of agentic AI and other new AI-powered shopping tools eating its lunch. For the first time ever last month, I saw an Amazon search results (via Rufus) that actually directed shoppers to third-party brand sites. This would have been heresy 5 years ago.

lavezzi · 25 days ago
Amazon turned me off selling completely. I was subjected to an obvious fraudulent buyer on a high value item ($5k) and they did everything in their power to make it as painful as possible for me to fight:

- An A-Z claim from the buyer was denied by Amazon for fraud (supposed non-delivery of the item), yet their returns department auto-approved a return for the same order just 12 days later.

- The customer returned a completely different item with documented serial number/weight discrepancies and seller-provided video evidence, yet I was left with no recourse.

- The customer then filed a fraudulent credit card chargeback. I won the first round, but Amazon refuses to participate in second-round disputes - so despite overwhelming evidence of five separate fraud attempts, they sent a generic email and docked $5k from my seller account.

- Amazon then refused to answer any further communications, including basic disclosure of which card issuer was involved or what evidence was submitted - making any independent appeal impossible.

- Every dispute stage (A-Z, returns, chargebacks) required rebuilding the fraud case from scratch. Zero continuity, and zero care for an independent seller with a strong track record of sales and feedback.

Nicook · 25 days ago
Oh god, was working within seller central when brand registry was being spun up. Id rather not relive some of those experiences (or use them).
bespokedevelopr · 25 days ago
Blaming AI for Amazon’s accelerating downturn is a cop-out. This has been going on long before genAI was allowed there. Even now many teams within the products you called out aren’t using it at all.
mooreds · 25 days ago
> Its PPC ad platform is completely predatory, loaded with dark patterns and hidden defaults that add billions to top-line revenue while strip-mining the accounts of sellers who often have no choice but to participate in the auctions.

At least they mark ads as 'sponsored', even though it isn't super prominent.

I always scroll until I see organic results, myself.

malfist · 25 days ago
They mark some of them. Not all of them. Last article I read said 80% of placements on the search results page are paid ads. And they only mark like 4-5 of them as "sponsored"
mghackerlady · 25 days ago
I think Amazon should cede the cheap chineesium to Temu or SHEIN and focus on its own products and products from companies who actually exist
paxys · 25 days ago
Berkshire Hathaway, not Warren Buffett.

Large stock sales always make headlines but they don't automatically signal bearishness or really anything else. After all what's the point of investing if you never realize gains?

epolanski · 25 days ago
I think in Berkshire case they do, as they are swimming in cash and notoriously don't sell unless their business outlook changes dramatically.

In any case, I would not take what Berkshire does with much weight.

As Buffett himself said, if you took out their 5/6 best performing investments out of their equation they would be matching the sp500, and if you took out 20, they would be trailing it.

They know that their over performance came from a small number of incredibly well performing bets.

DANmode · 25 days ago
Modesty is as important as not making bad bets.
gzread · 25 days ago
That's typical in the stock market, though. You're not going to have a 50% edge. You're going to have a 1-2% edge if you're the absolute best, and you're going to milk that for all it's worth.
drob518 · 25 days ago
Yes, but you’d be foolish to realize your gains if you think the stock still has a long way to run. That just triggers taxes and eliminates any further upside. So, we can reasonably conclude that either BH thinks Amazon’s run is nearly exhausted, or it’s one of the stocks with minimal forward prospects in BH’s portfolio and they want to deploy the capital with something that they feel will have a greater return (maybe Amazon still rises, but whatever else they want to invest in they think will rise more/faster).
koolba · 25 days ago
Kind of both. It’s the last direct decision that he made for Berkshire as the guy in charge.
legitster · 25 days ago
Amazon's core business does not make sense. Despite being so massive, their retail operation makes almost no money. There is little market share left for them to win, the best they can do to grow is shave expenses.

AWS has been their real money maker, but also the explosion of AI and server farms has worked against them in threes ways: there is much more competition on infrastructure, the costs to run infrastructure keep going up, if you're looking for a growth industry there are other more appealing stocks now to park your capital.

Aurornis · 25 days ago
> Amazon's core business does not make sense. Despite being so massive, their retail operation makes almost no money.

Net profit margins for retail are only around 3% across the industry.

Amazon isn't actually doing anything unusual in that regard. Retail is just a very low profit margin business whether it's physical or online.

These numbers are always confusing to those of us in the tech world where SaaS net profit margins are always very high.

legitster · 25 days ago
This is correct, but it doesn't explain why Amazon would have a 2x market cap over Walmart when they both roughly make the same revenue.

You have to believe that Amazon is poised for much higher growth than they are to justify their current stock price.

mullingitover · 25 days ago
Walmart doesn’t have a cloud computing side business that’s wildly profitable.
evanjacobs · 25 days ago
> There is little market share left for them to win

Despite controlling about 40% of US online retail, Amazon only has about an 8% share of total US retail. There’s still plenty of room to grow here.

https://www.emarketer.com/content/amazon-will-surpass-40-of-...

NoMoreNicksLeft · 25 days ago
I'm down to about one Walmart trip per year. It may have been as many as 3 years since I've been inside Target. Kmart is a dusty memory. On my last Walmart trip, it is a shabby caricature of what I remember from the early 2000s (maybe even on up into 2011 or 2012. I can't be sure, but I believe aisles have been made wider so they could fit fewer shelves and keep those looking fuller. What fills them is the cheapest looking junk I have ever seen, and I had no favorable opinion of Walmart's goods to start with. Truly much of it looks like the sort of trinkety crap you would have found at flea markets and gas stations years ago. Target was (3 years ago) still worse, I think they do most of their ordering off of Temu.

If there is something I might prefer to not wait on Amazon for, I will not find it at Walmart even if I remember Walmart once carrying that product. This is without fail. Each new (rare) trip to Walmart reinforces the lesson.

I have never been fond of Walmart's grocery department. I suspect (long ago) that they were able to sell produce 1 cent cheaper than anyone else by buying the least-wanted, unsold inventory from agricultural distributors, and the quality always reflected that theory. I could buy strawberries from Walmart, buy them again from the local grocery chain 10 minutes later, put them in the fridge simultaneously. And the Walmart-bought produce was slimy the next day, the grocery store produce not (unless I stacked the Walmart clamshell on the grocery store one... cross-contamination).

Worse still, they have reduced their personnel to skeleton crews, all shifts. The stores tend to look like they were looted after hurricanes. I do not know how anyone shops at Walmart, and it scares me that if my circumstances were less agreeable I might be forced to shop there too. Walmart might aim for stealing marketshare from Dollar General as a growth strategy, the overlap must be nearly absolute.

KittenInABox · 25 days ago
What is there for Amazon to grow? They're closing their physical fresh stores etc. Is the intention to compete with Walmart and Dollar General?
coredog64 · 25 days ago
> Despite being so massive, their retail operation makes almost no money

You misunderstand the point of retail. It's now a marketplace where they use their name recognition and (alleged) consumer friendliness to collect fees from sellers. It costs to list, it costs to do FBA, and it costs to run ads so that your products appear in search results. Amazon ads is incredibly profitable.

That's also why Prime has such a grab bag of benefits. By keeping Prime membership sticky, the overall value of that marketplace supports the fees charged to sellers.

zeroonetwothree · 25 days ago
Their profit margin on retail is similar to other discount retailers like Walmart. Retail just doesn’t have huge margins.
taeric · 25 days ago
I am not so sure this is an accurate analysis? Notably, a major thing that kept it so that retail made no money, was the massive expense of expanding the retail operations. That is, expanding retail footprint is a massive cost. And you have to expand if you want to reach more customers.

This is different from AWS where your reach is essentially "all of the internet" for anything that you launch. But this really just meant that reinvesting the revenue from AWS was harder for them to do, compared to revenue from retail. As a result, they didn't. Not nearly as aggressively.

aaronsung · 25 days ago
It's not that bad. From a finance and accounting perspective, Amazon’s retail business provides strong synergies with its cloud services. Although the retail segment has a relatively low net profit margin, it generates stable and substantial cash flow for the company. In contrast, cloud services are highly profitable but require significant upfront investment in hardware, and the associated asset depreciation is substantial.

By combining these two businesses, Amazon can achieve a more balanced capital structure. Compared to other cloud service providers such as Oracle, Amazon can maintain a lower debt-to-equity ratio, reduce its debt burden, and sustain stronger overall financial health. At the same time, it can achieve higher overall profit margins compared to traditional retailers like Walmart.

kypro · 25 days ago
Depends how you define their "core business" I suppose.

You're right, but their retail business does support the bulk of their ad business which is extremely profitable. Arguably it might actually make sense for them to run their retail business as a loss leader to support their high-margin ad business.

mfrye0 · 25 days ago
Relevant data point on AWS - GCP is giving out a ton of cloud credits to startups. On average $100k in comparison to $10k-20k from AWS.

Before Claude Code, a full cloud migration could easily be a couple months. We migrated our whole stack to GCP in about a week. It's trivial to switch clouds now with K8 stack and Claude Code.

criddell · 25 days ago
> There is little market share left for them to win, the best they can do to grow is shave expenses.

I think Amazon netted something like $70 billion last year. What's the problem with them just staying the course and earning tens of billions of dollars in profit year-after-year-after-year?

saulpw · 25 days ago
Number must go up. It's a problem with capitalism in general.
tracerbulletx · 25 days ago
Trying to make every business have software margins is going to destroy society.
burnt-resistor · 25 days ago
Private equity, consultants, and the pedophile class are eagerly awaiting it.
novia · 25 days ago
they could improve their product search page so it's actually useful
wodenokoto · 25 days ago
They say one of the reasons supermarkets move isles layout is so people don’t learn to navigate the store and they put milk in the back to make sure people have to walk the isles.

The purpose is to get shoppers to look at more stuff and impulse buy.

I honestly believe search is bad for the same reason.

wlesieutre · 25 days ago
It's useful for making sellers pay for promoted product positions
monero-xmr · 25 days ago
They could just increase prices. They deliver fast (often same day) and always accept my returns. Add 5% to prices, pure margin.
autoexec · 25 days ago
They already do. About half the time the prices I see on amazon are higher than buying directly from the manufacturer or from another online store. One example I saw recently was this lego set (https://www.amazon.com/LEGO-Penguins-Love-Building-Set/dp/B0...) which cost over $50 on amazon, I checked lego.com and it was $15.00! (they included it free with a large purchase too!). It's $20 here (https://bricksandminifigsontario.com/products/40886-penguins...)
ckardat123 · 25 days ago
Here is a Berkshire Hathaway portfolio tracker if anyone is interested:

https://www.quiverquant.com/institutions/BERKSHIRE%20HATHAWA...

Berkshire also sold around $2.8B of Apple stock, although that was a much smaller move as a percentage of their position.

francisofascii · 25 days ago
So 60% of this portfolio is in just 4 stocks? Apple, American Express, BofA, and Chevron. Didn't expect that.
bossyTeacher · 24 days ago
Core America. World banking, world payments, oil/gas and tech. Maybe Apple's one is a bit too ambitious and the oil/gas tech makes sense only for now as there doesn't seem to be anything that reliable in the renewables space in terms of stock.
kjellsbells · 25 days ago
I have a simple lagging indicator for the US economy, and it's this: when the ads you see focus on price not features, and especially of food, the economy is in a hole and no amount of government sunshine (from either party) persuades me otherwise. In those times, head towards essentials. Food, consumer staples, healthcare. Stay out of tech.

We have ads now for discounts at Taco Bell. Not even Pizza Hut. Taco Bell!

The US economy for regular people is not good.

philip1209 · 25 days ago
Warren Buffet retired. This is Berkshire Hathaway.
stackghost · 25 days ago
My understanding is that Warren gave up his seat as CEO but is still the chairman, and is still at least peripherally involved in investment decisions at Berkshire
s-kymon · 25 days ago
Also these are year end portfolio changes, so could very well be Warren.
c22 · 25 days ago
He's in the office every day. I bet they at least ran this by him.