I know why they do it though. Apple can't take their undeserved 30% cut of Mac games the same way they take their iOS cuts.
We had a teacher years ago who said something that remains true until today: "everything is about money, especially the ones that appear to have non-monetary reasons."
I don't have a TV with that feature but I assume you can also tell Siri to do it, or assign it to a "scene" to have quicker access to change to a particular user.