I clicked the headline expecting a chuckle and left with an unexpectedly warmed heart.
> “We wanted to strengthen the connection between the children and the older generations in the community. There are so many amazing people here. I thought it was such a shame that no one knew about them,” [...] “Since the card game went viral, so many kids are starting to look up to these men as heroic figures.”
> Kids have started attending local events and volunteering for community activities — just for a chance to meet the ojisan from their cards. Participation in town events has reportedly doubled since the game launched.
there's so much more I want to comment on--it's not screen-based, increased cross-generational interaction, strengthening community, elders having their stories known--but what I love is that these effects will compound into even greater benefits for the community.
This brings back something we've mostly lost in modern times. Elders had respect because they knew a lot and had contributed a lot, and everyone knew that. But that's not scalable, and we migrate a lot more now.
This is an engaging way that brings that back - rather than focusing on fantasy heroes, show kids real life role models.
I have a theory that, wrt knowledge, the relative advantage of age has been at least partially eroded by rapid technological advancement. In traditional/tribal societies, prior to the 20th century, wisdom actually accumulated with age, because the pace of change was slower. Wisdom & knowledge could be passed on from generation to generation.
Now, wisdom and knowledge become obsolete quickly. Many things you knew 20 years ago are outdated. The ICE engine you learned how to fix as a kid is now computer controlled, or has been replaced by batteries. Your optimistic/open/friendly mindset now makes you easy pickings for online scammers. Hell, even your family's secret cherished muffin recipe is spurned by your grandchildren because it has gluten or they're vegan or keto or whatever.
All this is just a take, but when I look at voting patterns in particular, I find myself pessimistic that the elderly are wiser than average.
I think society hasn’t figured out the incentives for elders currently. In private settings it’s fine, but in the work context I’ve seen few incentives for >50 year olds to support younger generations. To the contrary, many of these people fear losing their job just before retirement so choose risk-averse behavior. At the same time, unlike in the village, the juniors are not their relatives so that is also not incentivizing any positive behavior.
And yes there are of course very nice people who are the exception, but from what I’ve seen they are truly the exception. As Charlie Munger put it “Well, I think I’ve been in the top 5% of my age cohort all my life in understanding the power of incentives, and all my life I’ve underestimated it. And never a year passes but I get some surprise that pushes my limit a little farther.”
Worth noting that the relations to elder is really getting rocky, and people are rethinking them in both directions.
We can't hide from the influence the elder generations had on the current situation. Japan is a developed nation with a crazy low crime rate and incredible infrastructure thanks to them. It's also a social mess and the poster child of stagnation thanks to them.
This whole trading card game surfaces both sides of the coin, with what these people are bringing to the community and also why small kids shouldn't look to much upon them as it's a recipe for trouble.
It used to be that elders were few and far between, as the population pyramid was, well, a pyramid.
The other day I joked in conversation that I raise my daughters to disrespect the elderly - particularly my generation in the future - as considering the fertility rates (worse than in Japan) in the region, there will be plenty of elderly compared to younger generations.
I'm only half joking really. My own parents are reaching the age at which they would use some help every now and then. I have two siblings, so it doesn't take huge individual effort from any of us.
Meanwhile I'm the only one there who has children and most likely that will remain the case. Should they feel any obligation to help my siblings once the time comes?
It's even less that we move around a lot more; technology advanced with the personal computer and Internet such that kids see adults not knowing things about the world that they already do. What is decades of personal lived experience wisdom when there's tiktok and YouTube and chatbots?
In the US we are at all time lows for internal migration. Or at least very close to them, I haven’t checked those stats in a couple years since this last came up on HN.
We used to (as a population) migrate to opportunity far more than we do now.
For many reasons there is simply far less community engagement and integration going on. Fewer people put down strong “roots” in their communities these days.
There was a news article few months ago, about waiting times for healthcare (in the UK, if I remember correctly). One govt official commented something like older people having to wait longer to see physicians is "not a priority". I was stunned reading it, didn't even know how to react.
It is nice to read articles like this. I wish more humans looked at other humans beyond their youth, looks and their net worth
I've been taught to respect the elders. But now I've seen that there are enough of them which aren't honest, good people, but only know how to present themselves in a positive light, while looking down on the ones they live with.
I now stand neutral against them: they may be good, they may not be. There's nothing in their age which makes them deserve more respect than the one younger people deserve.
My dad got a guy assigned to his farm once from the unemployment office once. Guy was in third generation unemployed. Tried to bribe himself out of shovelling shit, but my father wouldn't take the money. The tales a 90 year old person made redundant by society and thus avoiding society must have to tell. Stay a while and listen..
My takeaway of the cool dynamic at work here is that universally (but particularly in Japan) no one wants to be seen promoting themselves. Especially for older people they've done so many cool things, and are currently doing cool things now that they're retired and have free time, but socially it's a bit awkward to just ask, what cool and interesting stuff can you tell me about.
And the physical / game medium helps connect intergenerationally as well. But actually I could see this kind of trading card dynamic working in other situations like business networking or speed dating or something.
in ~2012 i was in Tokyo, and by chance was (also) invited to someone's birthday.. The guy was working as pizzeria-waiter, and has invited.. all his usual clients to his birthday - in his small apartment, with "everyone brings some food they made" instead of gifts. My friend was a client.. so i landed there too. That was the most bizarre mix of people there. Some were just mom-and-pop. Some were millionaires. And everything in between. Most were japanese, but also from about 3-4 diff. countries. And everyone talking with everyone else as equal..
a very interesting cross-section - and should i say glimpse-of-future - of society.
I hope the people don't get too much pressure to up their stats.
>The rarity of a card isn’t based on fantasy stats — it’s tied to real-world contributions. The more actively the ojisan engages in volunteer work or community service, the higher the chances of their card being upgraded to a shiny version with a glossy laminated effect.
I'm a bit reminded of the cards Harry and Ron find in their chocolate frog packaging, each of which features a picture of a famous wizard, some historical, some contemporary like Albus Dumbledore. The kids had a chance of actually meeting some of the heroes pictured on their cards.
For real. This is the best thing I’ve seen on HN in a long time. My kids are very into these card collections/games and I told them about it and they thought it was a great idea to put “normal” people on these cards. Super great story and concept. Japan isn’t perfect, but some amazing things come from their society.
This is such a cynical, keyboard-warrior take. Why do you feel the need to drag down someone else's positive and impactful contribution? No one is stopping you from creating a card game with women as the heroes.
The article makes it clear that this was the passion project of Eri Miyahara, Secretary General of the local council and a woman herself. Though I'm sure you had noble intentions with this comment, it ignores the professional judgement that led her to create this game and turns her efforts into "merely assisting men to become heroes."
“Good morning! Are you up?” asks the fisherman in the video, to which the user replies “Yes, thanks to you. Are you on your ship?” “Yeah, I got up at 3, so I’m already on the sea,” he replies, before adding “I caught a really big fish.”
I’m not sure how much demand there is for this product, but that really brought a smile to my face.
I don’t speak Japanese but I would pay for this. Trying to get up and run before 6 is a chore. Having a fisherman wake up call would be awesome and motivating. Especially for someone who loves fishing.
I found Wakie[1] in 2015 while on a project in London. Every morning at a specific time you set, a stranger (real person and no AI) would call you and talk to you briefly, waking you up. I used it for about a month.
But AI is like video games, it can’t emulate sacrifice and other deep human dynamics because there’s no stake. If you die you restore from last save point. For AI you have infinite no-memory interactions, which changes the dynamic. In other words, your actions don’t have lasting consequences.
The few games that succeed in building something deeper (for me RDR2 but you take your pick) have to carve out sacrifice and character out of the player’s time, which is finite.
The cards are exemplary. Any Ojisan[0] featured on a card should feel honored. I looked at the cards shown to us and immediately was struck by the artists ability to both see the beauty in these fine people and deliver it on the card in a compelling, clearly respectful way.
And the motive! It is simple and noble: Elevating Town Fathers in the eyes of those for whom they often serve.
The idea is pure,[1] uncluttered by unnecessary detail and expectations. The only real complication came from the kids, who naturally wanted the game aspect to make the whole thing fun!
Of course they did.
Humans being beautiful. That is what this is and as much as I want this sort of thing where I live, I know it would not be this organic thing of beauty and that makes me sad. I am not sure enough of us here have what is needed.
I am definitely sharing today. What a delightful story!
[0] Capitalized because local heroes
[1] Pure is the word I use in this context. There may be better ones. Please share.
I remember as a young kid living in Norway, there'd be the "russefeiring"[0] around May where students finishing their final semester will don a brightly colored overall and cause mayhem in the town. I remember getting shot a lot with water guns. Anyway, one thing that is pretty fun about that tradition is that the students print cards for themselves with a picture and fun facts etc and hand them out to all the little kids, and we'd trade them between ourselves to have the whole collection of students.
I still remember decades and decades ago hearing about vending machines in Japan. Someone mentioned going to Japan and how you could get cold cans of coffee out of vending machines there. This was sometime in the 1990s, before even Starbucks was a huge thing. Everyone I knew thought the idea of cold coffee was ridiculous, a quirk of the Japanese that would never catch on.
I feel the Japanese have been pretty good at exporting culture, but it has a lot of misses among the few hits. I wonder if this is something that would catch on outside of Japan.
David Lynch's Twin Peaks commercials for Georgia coffee, featuring almost the entire cast in character and a running subplot of a missing Japanese woman: https://www.youtube.com/watch?v=xAxNvhN7UUE
> There's an old tradition of American stars appearing in Japanese television commercials, [...] before downing what appears to be about a four ounce can of Suntory Iced Rainbow Blend coffee.
Was this tradition referenced or inspired by Bill Murray's "Suntory Time" scene in "Lost in Translation" (2003)?
And vending machines with hot drinks and soups, my favorite being cream of corn soup...which I have yet to see stateside.
Another thing Japan had before the US was texting on your phone. I was living in Japan at the time and recall telling my American friend who worked as a Manager at ATT about texting and she thought it was the dumbest thing she had ever heard of.
First trip to Japan, I selected what I thought was a local cherry Coke equivalent from the vending machine. I was more than a little surprised to get a can that was a) hot, and b) contained not cherry-flavored cola, but chunky sweet red bean soup (oshikuro).
> And vending machines with hot drinks and soups, my favorite being cream of corn soup...which I have yet to see stateside.
Its a cultural thing I am sure. As an American I will say that prepared food served from a vending machine is going to be associated with low quality and possible poor hygiene. I'd equate it with food from a gas station store or roach coach (mobile canteen)- food prepared with little care or quality, destined to be sold for as little as possible while still being profitable. Stale bread, wilted vegetables, low quality meats, cheese, etc, sloppy prep. Who cares, ship it.
On the other hand, I can see food vendors in Japan guarding their reputation with attention to their craft ensuring quality.
I was living in Australia in 2000 and texting was more common than calling because it was cheaper to text than call. But in the US it was the opposite. You had unlimited calling, but plans around that time had a different pricing scheme for texting (can't remember the exact details) so could be one reason why it took the US a bit longer to finally pick up texting. I remember it was about a year or 2 later that I felt texting started to become more common in the US.
Emoji is a Japanese thing too. It's why a lot of the early emoji are kind of odd from a western point of view, like the naruto fish cake, Japanese top secret emoji and hot bath symbol.
The really novel thing about those vending machines is that they do both hot and cold drinks. A vending machine technician realised that the hot side of the refrigeration unit could be used for something practical rather than just disposing of the heat through a radiator.
Better than that is the Japanese 'Boss', which even comes in a very-Japanese steel tin. Great coffee that you can now get at most Australian servos, convenience stores, etc.
As a New Zealander who's been to Australia + a small handful of other countries I can vouch for Australia having a uniquely good convenience store dairy based drink industry. OAK is another old faithful brand I miss in NZ. Also Hungry Jacks (Burger King) there uses cream instead of milk in the soft serve and it's noticeably better.
Iced coffee in Australia seems to automatically imply sweet with lots of milk (or even ice cream). This is very jarring when you expect the default “iced coffee” to be black coffee over ice.
> Everyone I knew thought the idea of cold coffee was ridiculous, a quirk of the Japanese that would never catch on.
Iced coffee has been around for centuries and is very common in warmer countries (and was before the 90s). アイスコーヒー is closer to cold brew than the milkshake-esque thing we call iced coffee.
> Someone mentioned going to Japan and how you could get cold cans of coffee out of vending machines there.
They're everywhere!
In rural Hokkaido, some people even have them outside their home's driveway for people walking by. They have various teas (green, hojicha, jasmine, etc.), Coke and Pepsi products, Pocari Sweat (like Gatorade), iced coffees, and sometimes even hot teas and hot coffees that are heated on demand. They're super convenient and something I miss having in America (we seemed to have more of them here in the 90's and early 2000's).
The only problem is that in Japan there can sometimes be absolutely zero public garbage (or, more correctly, recycling) bins in sight. You have to carry your trash with you, which is a bit annoying and mildly gross if it spills.
Pocari Sweat is so good. I always grab a bottle anytime we go to the japanese store outside chicago. I assumed it was a fake anime product like the way they always turn pepsi into bepsi or something, but no it's real and it's delicious.
> You have to carry your trash with you, which is a bit annoying and mildly gross if it spills.
True, but it also means that most people are used to this and don’t even question it. Which means no overflowing garbage bins or the need to service them in the middle of nowhere.
My first thought when I read this was, "This is very Japanese, and nothing like it would ever happen in America." Americans and Japanese are poles apart in the ways they relate to their communities, older generations, etc.
it may well be "cold brew", a coffee specialty that is some work to make at home and that has a very distinguished taste and contrast coffee that was brewed hot and then cooled down.
Town celebrates its own via a medium that the youth seek out on their own. The youth then forge closer connections with their elders. Everyone is happy, everyone wins.
Men statistically have fewer social connections and suffer more from loneliness as they get older, so if the goal is to remedy that, it makes sense to start with men first.
It’s funny to me that the honest intent of my comment was merely “that’s neat, it would be cool to expand it to other members of the community” and people go straight to discrimination & indignation. Is it so hard to just express that it’d be cool to take a neat thing and expand it?
Seriously, I think the subtext is that people in the West equate Japanese = sexist (and therefore are an inferior people) and that the choice of focusing on ojisans, is a sexist decision made to degrade women.
When in reality it probably is just a light-hearted decision since old men are goofy, a lot of visible local businesses in rural Japan tend to be run by men, and the concept provoked a laugh.
> “We wanted to strengthen the connection between the children and the older generations in the community. There are so many amazing people here. I thought it was such a shame that no one knew about them,” [...] “Since the card game went viral, so many kids are starting to look up to these men as heroic figures.” > Kids have started attending local events and volunteering for community activities — just for a chance to meet the ojisan from their cards. Participation in town events has reportedly doubled since the game launched.
there's so much more I want to comment on--it's not screen-based, increased cross-generational interaction, strengthening community, elders having their stories known--but what I love is that these effects will compound into even greater benefits for the community.
This is an engaging way that brings that back - rather than focusing on fantasy heroes, show kids real life role models.
I have a theory that, wrt knowledge, the relative advantage of age has been at least partially eroded by rapid technological advancement. In traditional/tribal societies, prior to the 20th century, wisdom actually accumulated with age, because the pace of change was slower. Wisdom & knowledge could be passed on from generation to generation.
Now, wisdom and knowledge become obsolete quickly. Many things you knew 20 years ago are outdated. The ICE engine you learned how to fix as a kid is now computer controlled, or has been replaced by batteries. Your optimistic/open/friendly mindset now makes you easy pickings for online scammers. Hell, even your family's secret cherished muffin recipe is spurned by your grandchildren because it has gluten or they're vegan or keto or whatever.
All this is just a take, but when I look at voting patterns in particular, I find myself pessimistic that the elderly are wiser than average.
And yes there are of course very nice people who are the exception, but from what I’ve seen they are truly the exception. As Charlie Munger put it “Well, I think I’ve been in the top 5% of my age cohort all my life in understanding the power of incentives, and all my life I’ve underestimated it. And never a year passes but I get some surprise that pushes my limit a little farther.”
We can't hide from the influence the elder generations had on the current situation. Japan is a developed nation with a crazy low crime rate and incredible infrastructure thanks to them. It's also a social mess and the poster child of stagnation thanks to them.
This whole trading card game surfaces both sides of the coin, with what these people are bringing to the community and also why small kids shouldn't look to much upon them as it's a recipe for trouble.
The other day I joked in conversation that I raise my daughters to disrespect the elderly - particularly my generation in the future - as considering the fertility rates (worse than in Japan) in the region, there will be plenty of elderly compared to younger generations.
I'm only half joking really. My own parents are reaching the age at which they would use some help every now and then. I have two siblings, so it doesn't take huge individual effort from any of us.
Meanwhile I'm the only one there who has children and most likely that will remain the case. Should they feel any obligation to help my siblings once the time comes?
We used to (as a population) migrate to opportunity far more than we do now.
For many reasons there is simply far less community engagement and integration going on. Fewer people put down strong “roots” in their communities these days.
It is nice to read articles like this. I wish more humans looked at other humans beyond their youth, looks and their net worth
I now stand neutral against them: they may be good, they may not be. There's nothing in their age which makes them deserve more respect than the one younger people deserve.
Deleted Comment
And the physical / game medium helps connect intergenerationally as well. But actually I could see this kind of trading card dynamic working in other situations like business networking or speed dating or something.
cross-class interaction too.
in ~2012 i was in Tokyo, and by chance was (also) invited to someone's birthday.. The guy was working as pizzeria-waiter, and has invited.. all his usual clients to his birthday - in his small apartment, with "everyone brings some food they made" instead of gifts. My friend was a client.. so i landed there too. That was the most bizarre mix of people there. Some were just mom-and-pop. Some were millionaires. And everything in between. Most were japanese, but also from about 3-4 diff. countries. And everyone talking with everyone else as equal..
a very interesting cross-section - and should i say glimpse-of-future - of society.
>The rarity of a card isn’t based on fantasy stats — it’s tied to real-world contributions. The more actively the ojisan engages in volunteer work or community service, the higher the chances of their card being upgraded to a shiny version with a glossy laminated effect.
Dead Comment
per usual, women just exist :) men get to be heroic elders, women are footnotes, merely assisting men to become heroes.
1. https://wakie.com
Next year it will be an AI.
The few games that succeed in building something deeper (for me RDR2 but you take your pick) have to carve out sacrifice and character out of the player’s time, which is finite.
Dead Comment
Wow.
The cards are exemplary. Any Ojisan[0] featured on a card should feel honored. I looked at the cards shown to us and immediately was struck by the artists ability to both see the beauty in these fine people and deliver it on the card in a compelling, clearly respectful way.
And the motive! It is simple and noble: Elevating Town Fathers in the eyes of those for whom they often serve.
The idea is pure,[1] uncluttered by unnecessary detail and expectations. The only real complication came from the kids, who naturally wanted the game aspect to make the whole thing fun!
Of course they did.
Humans being beautiful. That is what this is and as much as I want this sort of thing where I live, I know it would not be this organic thing of beauty and that makes me sad. I am not sure enough of us here have what is needed.
I am definitely sharing today. What a delightful story!
[0] Capitalized because local heroes
[1] Pure is the word I use in this context. There may be better ones. Please share.
Yours does nail a couple strong elements to it.
It seems almost noble, or just is a celebration of quiet nobility. That is a part of it too.
I feel this is one of those times we would learn Germans have a dead on word like they often do.
https://en.wikipedia.org/wiki/Russefeiring
I feel the Japanese have been pretty good at exporting culture, but it has a lot of misses among the few hits. I wonder if this is something that would catch on outside of Japan.
The actor Tommy Lee Jones has some amusing commercials for canned coffee:
* https://www.brandinginasia.com/the-tuesday-take-suntory-boss...
* https://en.wikipedia.org/wiki/Boss_Coffee
The premise is that he is an alien in disguise evaluating human society, so some of the situations shown are quite whimsical.
Was this tradition referenced or inspired by Bill Murray's "Suntory Time" scene in "Lost in Translation" (2003)?
https://www.youtube.com/watch?v=FiQnH450hPM
https://www.sherdog.com/thumbnail_crop.php?image=http://www....
https://www.youtube.com/watch?v=wkV8TohDyGA
Another thing Japan had before the US was texting on your phone. I was living in Japan at the time and recall telling my American friend who worked as a Manager at ATT about texting and she thought it was the dumbest thing she had ever heard of.
Its a cultural thing I am sure. As an American I will say that prepared food served from a vending machine is going to be associated with low quality and possible poor hygiene. I'd equate it with food from a gas station store or roach coach (mobile canteen)- food prepared with little care or quality, destined to be sold for as little as possible while still being profitable. Stale bread, wilted vegetables, low quality meats, cheese, etc, sloppy prep. Who cares, ship it.
On the other hand, I can see food vendors in Japan guarding their reputation with attention to their craft ensuring quality.
No idea if they had cream of corn.
https://en.wikipedia.org/wiki/Farmers_Union_Iced_Coffee
(I'm assuming this is an equivalent product; I don't drink coffee personally.)
https://suntorybosscoffee.com
It's made in the Japanese iced style, which is easy to mimic at home and really does make a nice iced coffee.
1. Get your standard filter/drip machine. Nothing fancy.
2. Double the amount of coffee you normally use. You want it coming out strong.
3. Fill the receiving jug with ice.
4. Drip directly on to ice.
Iced coffee has been around for centuries and is very common in warmer countries (and was before the 90s). アイスコーヒー is closer to cold brew than the milkshake-esque thing we call iced coffee.
They're everywhere!
In rural Hokkaido, some people even have them outside their home's driveway for people walking by. They have various teas (green, hojicha, jasmine, etc.), Coke and Pepsi products, Pocari Sweat (like Gatorade), iced coffees, and sometimes even hot teas and hot coffees that are heated on demand. They're super convenient and something I miss having in America (we seemed to have more of them here in the 90's and early 2000's).
The only problem is that in Japan there can sometimes be absolutely zero public garbage (or, more correctly, recycling) bins in sight. You have to carry your trash with you, which is a bit annoying and mildly gross if it spills.
Incredulously, I tried to connect, and... it worked. I still have no idea what that was all about!
[1] https://en.wikipedia.org/wiki/Eduroam
True, but it also means that most people are used to this and don’t even question it. Which means no overflowing garbage bins or the need to service them in the middle of nowhere.
The more ridiculous proposition here is that people, other than Americans, only drink hot coffee.
Cynically, only if someone sees a business / money making opportunity.
Town celebrates its own via a medium that the youth seek out on their own. The youth then forge closer connections with their elders. Everyone is happy, everyone wins.
Dead Comment
https://www.youtube.com/watch?v=6m21OBCVPWo
https://www.fnn.jp/articles/-/842101
https://www.fnn.jp/articles/-/838709
When in reality it probably is just a light-hearted decision since old men are goofy, a lot of visible local businesses in rural Japan tend to be run by men, and the concept provoked a laugh.
If people feel the need to do such a thing, they will do it without being asked.
Neighborhood MILFs and Cougars?
If they do that, some angry commenter on HN will shout about objectifying women.
Dead Comment