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ranting-moth · 2 years ago
I hate it when I accidentally implement and publish popup ads in my games. Complete with server backend.
KennyBlanken · 2 years ago
It's a standard business practice to implement a new policy or change by first introducing a much more severe version, then releasing a statement about how you "listened" and roll it back...part way. Which was the whole plan all along...

HR departments do the same thing. Cut or drastically change a benefit; there's an uproar, management "listens" and a few days later announces a revised policy which is still a cut, and the level which they'd planned all along, but now people feel like they had some say in it.

atomicnumber3 · 2 years ago
And when HR departments start pulling crap like this, your best X% of people jump ship and the rest of them stop giving whatever amount of craps they already nominally gave.

I honestly don't know which is more damaging but it's the ole 1-2 of company death. Luckily when managers then backfill the holes left by the top-N and things "keep working" they pat themselves on the back and say "see they weren't so important after all!" And then get perplexed when things are going slower at a macro level because everyone is sad and either literally or mentally out the door.

leononame · 2 years ago
I remember I Fell into this trap when I was 16 and we were on a 3 day school trip. Teachers said we had to be back in the dorm by 11, everyone complained so they said 11:30. It didn't work on 16 year olds back then (except me who was very stupid at that age) and it's pretty obvious it's not tricking people today either. People just don't care enough to be outraged about it that's why this strategy works.
Jenk · 2 years ago
It is a practice called anchoring.

https://en.wikipedia.org/wiki/Anchoring_effect

dehrmann · 2 years ago
I've seen this done, but I'm not sure if it's the strategy or a panic response. It's possible it drives away customers rather than them feeling "appreciative."
treprinum · 2 years ago
The JetBrains experience?
marcodiego · 2 years ago
On a previous job, PR people called it "improving users buying experience".
skummetmaelk · 2 years ago
Some people truly live in a different world.
CamperBob2 · 2 years ago
"Goddamn it, that's the last time I cut and paste code out of ChatGPT without reading it."
underseacables · 2 years ago
Just call it a "feature" that will make games more "accessible".
gunapologist99 · 2 years ago
> Ubisoft says it was trying to put an ad for Assassin’s Creed Mirage in the main menu of other Assassin’s Creed games.
capableweb · 2 years ago
> Ubisoft confesses that they've laid off entire QA departments, and now let marketing executives green-light which build gets released to the public.
MonaroVXR · 2 years ago
I'm pretty sure I've seen it with other games... Dirt2.0
holoduke · 2 years ago
Bunch of lying management people. It shows how this company is controlled and by what kind of people. People without passion for gaming. The only thing they can is lying and focusing on short term money. Any good human would just tell the truth. Of course this was planned. The reaction of gamers was not predicted and now they blame it because of a technical issue. Yeah right. Uninstall Ubisoft.
gurchik · 2 years ago
The statement from Ubisoft is that the advertisement was only supposed to show when the game was first started, not when any other menu was opened. I know Ubisoft often does not deserve the benefit of the doubt but I find this explanation very plausible. A lot of games these days do this, even ones from much more “trusted” developers and publishers like Nintendo.
diego_sandoval · 2 years ago
I don't think popup ads that obstruct your interaction with the main menu are acceptable either, they're only slightly less scummy than in-game ads.
jimmaswell · 2 years ago
I recall lots of game manuals including advertisements for other games, and not having manuals anymore, the main menu is fair enough. Some PS1 demos in particular had ads for other games in the games themselves too I think.
chrisfosterelli · 2 years ago
Yeah I play most of the AC games but I typically play them a few years behind release. Ubisoft games, especially the Assassin's creed franchise, have been getting incrementally more aggressive in pushing ads for the latest release backward into the previous games. To me it seems far more likely than not that this one just had more pushback than they were expecting so they're backpedaling on it.
plagiarist · 2 years ago
This describes basically every AAA studio. Yet another industry taken over by nickel-and-dime enshittification coupled with a commons that allows the tragedies to occur.
graphe · 2 years ago
Games are already working on putting realtime ads in your game menus and signs. Most games are gatcha games and introduce children to gambling and financial transactions.

This is just what always on connectivity does to the media.

p1necone · 2 years ago
> most games are gacha games.

No they're not - if you include mobile games, sure but they're not really the same thing as PC/Console games. It's good to criticize this stuff but the hn crowd seems to go into full moral panic mode when discussing video games.

It's really easy to find hundreds of really good games that don't have predatory microtransactions, just download steam and pay attention to reviews.

graphe · 2 years ago
Most PC and console games people play have gatcha mechanics and by having gatcha makes them gatcha games. If it has any gatcha mechanics it's a gatcha funnel.
zimpenfish · 2 years ago
I think Trackmania has had in-game billboard ads for a few years. Although it's not really a hugely popular AAA title...
david_allison · 2 years ago
nottorp · 2 years ago
I don't understand why you people use 'games' when referring to free to play gacha. Cosmetic or not. Hint: if it's cosmetic only the game is designed to get you to buy cosmetics. It's still not designed to entertain you.

It's simple: there are games and gacha. Mobiles mostly don't have games, only gacha.

travisjungroth · 2 years ago
They’re still games. It doesn’t matter that they’re designed to get you to buy cosmetics. Even in full-on gambling they’re called games. Blackjack and video poker are games.
brookst · 2 years ago
Product placement has been a thing in TV and movies for decades with no blame to the internet?
nazgulsenpai · 2 years ago
Product placement has been a thing in video games for years as well.
graphe · 2 years ago
You're right, I amended it to always on connectivity.
no_wizard · 2 years ago
Anyone remember the billboard ads in (I believe) Ultima Online?
jncfhnb · 2 years ago
What do you mean “most games are gacha”?

That’s obviously false

graphe · 2 years ago
Most games people play are mobile games.

Gatcha makes companies a disproportionately large amount of money so they produce more of them.

Gatcha mechanics are in nearly every modern game.

Most games people play are gatcha games.

The most popular games now are cs:go and cs2 both gatcha games.

totally_human · 2 years ago
It may be true, if we go by simple quantity of games. Low-quality mobile games with gambling mechanics get churned out at very high rates, especially compared to AAA titles. I wouldn't be surprised if most games are gacha by volume, but probably not when adjusted for number of players or total number of player-hours.
bigstrat2003 · 2 years ago
Similarly, it's a technical error when I accidentally send Ubisoft executives a picture of my middle finger. Sorry guys, that wasn't supposed to make it into the email!
mistyvales · 2 years ago
What's to stop game publishers from creating a tier-based system a la streaming services? Want to buy this brand new AAA game but don't have $60-70? You can pay $30-40 for it with ads!

I assume this would actually not work out that well since games go on sale so soon.. so it will probably end up being the case for a streaming service like PS NOW or whatever.

progbits · 2 years ago
As Valve keeps saying and proving, piracy is a service problem and gamers are a resourceful audiencie. Trying that is a great way to drive piracy up.

Personally I wouldn't even bother because such games were probably overtaken by marketing and sales and wouldn't be worth playing even for free.

mike_hock · 2 years ago
In reality, though, pirates are gonna pirate and paycucks are gonna pay, they're not suddenly gonna find their balls because of some ad after paying to win the pay-to-win crap that is modern games for so long.
add-sub-mul-div · 2 years ago
> What's to stop game publishers from creating a tier-based system a la streaming services? Want to buy this brand new AAA game but don't have $60-70? You can pay $30-40 for it with ads!

What will stop them from doing that will be the success of selling the game for $60-$70 with ads and a premium version without ads for $90-$100.

fbdab103 · 2 years ago
EDIT: disregard, I am an idiot, got my U-gaming companies confused

This is the same Ubisoft that recently tried altering the deal with developers. They are exploring new revenue streams, and I think this is just a preview of what is to come everywhere.

sufficer · 2 years ago
That's unity
bigbillheck · 2 years ago
Wasn't that Unity, not Ubisoft?
creaturemachine · 2 years ago
I think they're raking in enough cash from loot boxes and swappable skins on AAA free-to-play games that this just might not be that profitable.

Mobile is another story. There's so much crap shovelware out there with ads that you can almost forget the idea of a free game anymore. Video ads can run minutes in length or even be playable demos of other games, usually with the same braindead mechanic as the rest.

Steve Jobs was right, don't give your kid an ipad.

jimbob45 · 2 years ago
Game quality today just doesn’t support such a system. The only strong aspect of design these days is the art which, ironically, is often the quickest to seem dated.
thowaway91234 · 2 years ago
Delete this before you give someone ideas.
Eumenes · 2 years ago
AAA studios are probably working on platforms for this as we speak. Gamers are a gullible bunch - preorders, microtransactions, special editions, remasters. They tolerate it all. Gaming has to be one of the most rich sectors of consumerism out there. Kinda pathetic actually.
system2 · 2 years ago
Let the dumb people spend their money. We have more than enough games to last us a lifetime already.
Eumenes · 2 years ago
Until retroactive DRM is injected into old titles and we can't play single player games w/o verification. Brought to us via Microsoft (after they buy Valve).
cushpush · 2 years ago
Or it's an elaborate rouse to advertise via this article.