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chmod775 · 3 years ago
Some years ago they had a large audience, me included, who got great value out of their investigative journalism. At some point they started pivoting into some weird form of advocacy journalism and clickbait garbage, alienating their existing audience, and apparently failing to find a new one.

Good riddance.

caseyross · 3 years ago
Isn't it more likely to be the case that no one was willing to pay for the investigative journalism?

You see this everywhere. The clickbait is a funding source for the real work. Journalists almost never want to push garbage on the public --- they're usually forced to by management, either as an attempt at growth-at-all-costs or as a revenue source of last resort.

gspencley · 3 years ago
Given they are declaring bankruptcy, there seems to be a signal indicating the possibility that no one was willing to pay for the alternative either.
yawboakye · 3 years ago
this is the entire US media at the moment. and even some english versions of european newspapers. i follow the football league in spain a lot but don't speak spanish. i used to get great content from https://marca.com/en--i.e. english version of the same newspaper. recently they made a sharp turn into the garbage/clickbait-y end so that now i have to rely on browser translations of the original spanish at https://marca.com. sad what click/eyeball-based advertising has done to web-published journals.
fredgrott · 3 years ago
What happen is that they took market money which means they no longer had to be hungry and do good and honest journalism.
GaryNumanVevo · 3 years ago
I think you might be confusing "Vice" and "Vice News" the former did the off-beat stories and the latter was sending correspondents to war zones, etc.
alephnerd · 3 years ago
Both are the same organization. There isn't any real segmentation between Vice and Vice News like in Buzzfeed (have friends who have freelanced for Vice).

That said, a LOT of Vice news itself is freelanced by reporters in the middle of their own projects such as documentaries, publishing projects, etc.

throw_m239339 · 3 years ago
They started edgy (Gavin McInnes was the co-founder), they became partisan. I'm no fan of a certain Youtuber, but he started at Vice News, and he claims that when the sex harassment lawsuits happened, Vice had to make themselves look "clean" for investors and so become more "aligned" with the US political left and became essentially yet another PAC like Vox media or Buzzfeed.
criddell · 3 years ago
> Some years ago they had a large audience

Were the numbers good though? Was it sustainable?

chmod775 · 3 years ago
Not long ago things were looking great:

> 2012 revenue of $175 million, 2014(e) revenue of $500 million, 2016(e) revenue of $1 billion(!)

> "[P]rofit margins targeted to widen to 50% of sales from 34% now"

https://www.forbes.com/sites/pascalemmanuelgobry/2014/03/31/...

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tyingq · 3 years ago
>had a large audience, me included

I'm also disappointed at the drop in quality. Their reporting from war zones like Syria was really interesting and different.

booleandilemma · 3 years ago
The core problem is that people don't want to pay for news.

You can see this right here on HN. Just submit a paywalled article and the top comment will be a link to the archive.org version.

groestl · 3 years ago
I want to pay for news. I just don't want to pay for every news platform there is on this world, searately, because some manager somewhere decides that this will push the brand (same applies for movies, songs, etc) (not to go against your argument, I'm just elaborating on it)
runjake · 3 years ago
I want to pay for news, but:

1. I don't want to pay for what is currently called "news". That is, agenda-based editorials and selective fact-choosing.

2. I want to be able to subscribe and unsubscribe easily, from my phone, without dark patterns, or having to talk to a human.

The closest thing I have right now is paying for https://sumi.news and glancing at headlines.

mysterydip · 3 years ago
I think part of the problem is the distributed nature of news sources. I don't want to have 20 separate subscriptions to different news sources to manage. I would pay for one site if I could get all my news there, but a single site a) can't cover everything and b) has its own biases.
NoMoreNicksLeft · 3 years ago
I don't think that's the core problem. If it were, then the decline of news would correlate very closely to newspapers' fumbling of the transition to online/internet.

But the decline starts much earlier in the 1980s/1990s with consolidation, infotainment newsfluff, disappearance of dailies in major cities. I can summarize in a single word, "Ganett".

tensor · 3 years ago
I don't mind paying for news, but I don't want fucking ads if I'm paying.
dzonga · 3 years ago
I paid for the news before i.e NYT.

only for them to take a political stance and discredit Bernie for their favorite candidate Hillary.

and even, then if you pay - are you gonna log in everytime before you read an article.

cancelling subscriptions is a pain for some of these media things

I prefer the guardian approach - where they ask for a donation. then yearly I put something towards that.

yeah their revenue numbers won't be strong as back then when people bought dead tree copies daily.

but if you think of media as a sunday type issue - I mean most important stories would have been a sunday type issue anyway. then the revenue they get is comparable.

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_Algernon_ · 3 years ago
Why would I want to pay for "news" when 90% of the "news" I would be paying for is still produced for the click incentivized business model?
erik_seaberg · 3 years ago
HN has thirty stories on the front page. If they linked into thirty separate paywalls, odds are I couldn’t read any of them. If there were an HN wire service, I’d probably join.
ekianjo · 3 years ago
paywalls are the worst implementation possible
okdood64 · 3 years ago
I think they've been doing more than fine work recently. Look specifically at their VICE News page:

https://www.youtube.com/@VICENews/videos

jasmer · 3 years ago
It was not quite journalism because they didn’t really adhere to standards though they did dig into issues msm is too lazy or narrow to cover and so I think they had a legit voice.

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sorokod · 3 years ago
Some of their reports were remarkable, for example "The Cannibal Warlords of Liberia" [1] - that takes courage.

[1] https://www.youtube.com/watch?v=ZRuSS0iiFyo

vanyamarka · 3 years ago
There's an interesting confrontation over that piece in the NY Times 'Page Six' documentary, which filmed David Carr, the Times's then media correspondent, interviewing the Vice Founders: https://www.youtube.com/watch?v=iLmkec_4Rfo

I think part of the Vice pitch was always that it was a disruptor of the old-fashioned media narratives, uncovering the stories to which boring old media was blind. I tend to agree with Carr's implicit critique here that we undervalue the journalistic, societal value of the sort of unglamorous coverage in which traditional media invests and at which it excels.

pessimizer · 3 years ago
> I think part of the Vice pitch was always that it was a disruptor of the old-fashioned media narratives, uncovering the stories to which boring old media was blind.

That was a pitch that they stole from Unreported World [https://www.imdb.com/title/tt0477545/], and like the new Krishnan Guru-Murthy-produced version of Unreported World, Vice strictly stuck to areas of current US interest and tightly followed CIA and administration talking points.

smcl · 3 years ago
Oh man this is from the really early days. It's where most of us learned of the bizarrely named Liberian fighter "General Butt Naked" for the first time.
user_named · 3 years ago
No it's not. Vice had already been around for 15 years at that point.
danpalmer · 3 years ago
Fascinating story, and a great retelling on the Behind the Bastards podcast if anyone is interested. The history of Liberia isn’t the nicest topic, but something that doesn’t seem widely known and maybe should be.
IIAOPSW · 3 years ago
or, watching that lanky white boy go deep into the Amazon chasing a frog to get high.
shp0ngle · 3 years ago
Vice is... well, Vice.

I will miss their dispatches from war zones (I want to say "unfiltered", but they are filtered of course) and their Motherboard (Joseph Cox himself carries Motherboard on his back)

bitxbitxbitcoin · 3 years ago
Hope Joseph Cox lands somewhere even more impactful.
lrpe · 3 years ago
I remember how cool their stuff was ~10 years ago.

Won't miss what they became.

ghosty141 · 3 years ago
Exactly, Hamiltons drug reports, the documentaries about conflicts you never heard before and the more outlandish stuff they reported on back then were great. I havent watched a Vice piece in ages, their new content became an edgier buzzfeed…
InitialLastName · 3 years ago
The guy (I don't remember who) who did a lot of urban exploring of abandoned (often eastern bloc) theme parks and such was amazing.

They were very willing to publish people writing about all kinds of weird stuff (from an international perspective); it's a shame they couldn't translate that ethos into the modern internet era.

samwillis · 3 years ago
berjin · 3 years ago
Whenever I think of Vice I think of this video https://www.youtube.com/watch?v=Ia7fUQXskvA
kingsloi · 3 years ago
Bummer, I haven't watched much of their more recent stuff, but I absolutely loved their "The Last Week of High School in Gary, Indiana" episode/story.

https://www.youtube.com/watch?v=Plqd8APvln0

plantain · 3 years ago
Really sad about this. Vice went places no one else would go, and did deep dives on topics (drugs) conventional media wouldn't touch.