Readit News logoReadit News
boulos · 5 years ago
I'm surprised nobody mentioned that "All this computer hacking is making me thirsty. I think I'll order a Tab" [1] will no longer make sense :).

[1] https://www.youtube.com/watch?v=st6-DgWeuos

cyrrus · 5 years ago
Unless they’re a Silicon Valley burner... except for the thirsty part I suppose
bigbassroller · 5 years ago
oh no! My first paid gig was http://ilovetab.com. Had to start somewhere...
mprovost · 5 years ago
Any good stories?
dkdbejwi383 · 5 years ago
Never heard of it before now. I guess it was available in the USA only?
mytailorisrich · 5 years ago
Lou: "Are you gonna order something, kid?"

Marty: "Gimme a Tab"

Lou: "A tab? I can't give you a tab unless you order something"

--Back to the Future (1 not 2)

That was a bit of an obscure joke at the time, watching from Europe.

Edit: Oh my, I had the movie part wrong!

Nursie · 5 years ago
And as the exchange continues -

Marty: "Alright, give me a Pepsi Free."

Lou: "You want a Pepsi, PAL, you're gonna pay for it."

And nobody in the UK had ever heard of that either... all in all a confusing scene :)

b112 · 5 years ago
Back to the Future #1, my sartorially inclined friend. ;D

(He stayed clear of Lou's the second time around.)

4ggr0 · 5 years ago
That's true :) Both tabs are pretty much unknown in europe.
supernova87a · 5 years ago
Let's just say, it unwittingly created its own reputation, before ultra Xtreme hardcore to-the-max branding kicked in to the soda market: https://www.youtube.com/watch?v=J9YLQTgQ7B4
petepete · 5 years ago
It was definitely around in the UK for a short period in the 90s under the name Tab Clear. As I recall, it wasn't very popular.
Nursie · 5 years ago
It was a novelty when I was a school kid. Clear cola!

Of course we were drinking it out of cans so that aspect of it didn't really have lasting appeal...

Deleted Comment

tibbydudeza · 5 years ago
According to wikipedia the Southern African countries got a different variant.

"Tab uses a different recipe compared to Spain and the U.S., where it's a caffeine-free drink, and uses less carbonation."

Shivetya · 5 years ago
Likely, I just recall one aunt who drank this exclusively and the cans of Tab were all hers. It was my first taste of a sugar free soda and she had nothing to fear from us after we each were given a glass. For the most part in the early seventies soda was a treat unlike today where I swear it replaces water for some people.

lets just say its an acquired taste and note that diet soft drinks did not have the selection there is today

derbOac · 5 years ago
"Though Diet Coke all but eclipsed Tab, the beverage company kept the throwback brand alive. The reason was customer relations. Tab fans were relentless, calling Coca-Cola headquarters and signing petitions if they couldn’t find their soda. 'We want to make sure those who want Tab get Tab,' Douglas Daft, Coca-Cola’s then-chairman and chief executive said in 2001, when Tab’s market share had fallen below 1%. 'It shows you care.' "

Sweetened with saccharine, described as having a metallic aftertaste.

I have had it but it's been awhile and I don't recall it well. My sense of the fan base is similar to what is mentioned in the article, that it had sort of a cult following. I'm surprised the company stuck with it so long. It makes me wonder if there's some genetic studies of taste preference it might have inspired.

dkdbejwi383 · 5 years ago
What is the flavour? Is there something it can be compared to?
dagw · 5 years ago
I vaguely recall it in Norway in the mid/late 80s. But I haven't seen it for decades.
Chernobog · 5 years ago
In Norway, what we have today is something called TAB Xtra: https://www.coca-cola.no/content/dam/one/no/no/products/tabx...
RikNieu · 5 years ago
We still have it in South Africa. I prefer it to Coke Zero ect, it tastes more caramelly
tpmx · 5 years ago
IIRC the taste is similar to Pepsi Max (Europe/Asia).
vidarh · 5 years ago
In recent years it might have been very limited. It used to be very widely available in the 70's and 80's.
wdb · 5 years ago
Personally, I hope they don't stop selling the normal Coca Cola but my gut feeling they will even more force Zero or Diet coke on us. And then just say Coca Cola is going away in a few years. I prefer the taste of normal Coca Cola as Zero or Diet taste metallically.

I think we had clear Coca Cola for a short while when I was a kid but it dead a silent death just like that 'green' Coca cola they introduced a few years ago.

Hnrobert42 · 5 years ago
Tab represented 0.01% of their revenue, and they are just now cutting it. I think regular Coke is safe.
gremlinsinc · 5 years ago
Yeah, cause sugar addicts are - you know gonna kick the addiction and make it unsustainable for Coke or Coke is gonna do the right thing and take out sugar for the betterment of society, just like Heroine dealers are gonna find out it's bad for their customers and killing people so they're gonna sell safer alternatives to street drugs /s

Edit: Sorry if this seems snarky, not my intent, but to be clever/witty in stating that Coke will never end it's Sugary drinks. That's their $$$ cow.

ybalkind · 5 years ago
I just drank a Tab. Can still on my desk https://imgur.com/a/hFo0Gl7

I'm in South Africa.. I generally chose it over the other diet Cola drinks.

RickJWagner · 5 years ago
Tab and Fresca were two of the biggees back in the day. I guess these will be textbook icons for marketing books.
bookofjoe · 5 years ago
kalium-xyz · 5 years ago
Is that URL by chance?
RoutinePlayer · 5 years ago
To be replaced by Caps Lock cola
kenny11 · 5 years ago
How many Space colas does it take to replace one Tab cola?

Deleted Comment

D-Coder · 5 years ago
No! Don't go there!