I've been pondering a long time how does one build a startup company in domain they are not familiar with but ... Just have this urge to 'crave a pie' in this space. For the longest time, I had this dream of starting or building a 'AI Legal Tech Company' -- big issue is, I don't work in legal space at all. I did some cold reach on lawfirm related forums which did not take any traction.
I later searched around and came across the term, 'case management software'. From what I know, this is what Cilo fundamentally is and make millions if not billion.
This was close to two years or 1.5 years ago and since then, I stopped thinking about it because of this understanding or belief I have, "how can I do a startup in legal when I don't work in this domain" But when I look around, I have seen people who start companies in totally unrelated industry. From starting a 'dental tech's company to, if I'm not mistaken, the founder of hugging face doesn't seem to have PHD in AI/ML and yet founded HuggingFace.
Given all said, how does one start a company in unrelated domain? Say I want to start another case management system or attempt to clone FileVine, do I first read up what case management software is or do I cold reach to potential lawfirm who would partner up to built a SAAS from scratch? Other school of thought goes like, "find customer before you have a product to validate what you want to build", how does this realistically work?
Apologies for the scattered thoughts...
I just randomly happened to read about the story of, some surgeons asking a Formula 1 team to help improve its surgical processes, with spectacular results in the long term... The F1 team had zero medical background, but they assessed the surgical processes and found huge issues with communication and lack of clarity, people reaching over each other to get to tools, or too many people jumping to fix something like a hose coming loose (when you just need 1 person to do that 1 thing). F1 teams were very good at designing hyper efficient and reliable processes to get complex pit stops done extremely quickly, and the surgeons benefitted a lot from those process engineering insights, even though it had nothing specifically to do with medical/surgical domain knowledge.
Reference: https://www.thetimes.com/sport/formula-one/article/professor...
Anyways, back to your main question -- I find that it helps to start small... Are you someone who is good at using analogies to explain concepts in one domain, to a layperson outside that domain? Or even better, to use analogies that would help a domain expert from domain A, to instantly recognize an analogous situation or opportunity in domain B (of which they are not an expert)? I personally have found a lot of benefit, from both being naturally curious about learning/teaching through analogies, finding the act of making analogies to be a fun hobby just because, and also honing it professionally to help me be useful in cross-domain contexts. I think you don't need to blow this up in your head as some big grand mystery with some big secret cheat code to unlock how to be a founder in a domain you're not familiar with -- I think you can start very small, and just practice making analogies with your friends or peers, see if you can find fun ways of explaining things across domains with them (either you explain to them with an analogy, or they explain something to you and you try to analogize it from your POV).
Of course interview processes can be gamed, and signal to noise ratio deserves skepticism, so nothing is perfect, but the core principle of WHY that exists as part of the interview process (at Amazon and many many other companies too) is exactly for the same reason you say it's your "favorite".
Also IIRC, there was some internal research done in the late 2010s or so, that out of the hiring assessment data gathered across thousands of interviews, the single best predictor of positive on-the-job performance for software engineers, was NOT how well candidates did on coding rounds or system design but rather how well they did at the Customer Obsession round.