Well that's not that obvious... Sure EU is more than willing to protect consumers from foreign(American) megacorporation because the cost of doing that is very low.
Entrenched major local companies? Well stifling competition through excessive regulation and propping up to bit too fall semi-zombie corporations is not necessarily that great for consumers long-term.
From your description seems like: Waymo -> Good Automation, Call Center -> Bad Automation.
The day we will have a chatgpt level automated customer care experience, we will complain every time humans answer our requests, with their accents and attitudes!