I sorta disagree. The new geometry, the new clothing, the new suspension and drivetrain tec is what has allowed “normal” people to get into the very difficult and dangerous sport of mountain biking.
The people mountain biking on old school geo rigid frames in the 90s were extreme sport thrill seekers. The new tec has lowered the skill bar of entry (although not the price bar) so many more “normal” people can enjoy the sport.
The point of a truck for 90% of American pickup truck drivers is that it signals to the world around them what team they’re on. This truck is a signal for the wrong team.