Readit News3rd parties aren’t going to get the same access or treatment for a number of reasons…many of which Apple has outlined.
They want their glasses and headsets to integrate as tightly as an Apple Watch or Vision Pro to show messages and other notifications, connect to WiFi, and share files with an iPhone, but Apple uses private APIs for their own devices. Meta says that is anticompetitive and the APIs should be public.
Apple lays out their rebuttal in detail here and it’s clear Meta asked for everything in the hopes that Apple will settle for some of these things: https://developer.apple.com/support/downloads/DMA-Interopera...
Or they could 4.9x the price to show the current advertiser a better ROI and encourage higher spend from them, while still having the 4000 extra impressions to sell.
Every company running ads on the internet is making this value exchange, but these financial companies screwed up by pouring protected data into Google's and Meta's dumb pipes.
Peeking at your credit cards purchase historic I can understand, as it tells them your shopping habits and helps them target you better. But tax data?? Why??
That said, there doesn't need to be semantic value for this to feed into an ML model that ends up associating tax data attributes with other attributes.
And you're ok with this?
The businesses are legally accountable for the data they're sending and complying with privacy laws, but to most platforms it's a dumb pipe for whatever data the business chooses to send.
https://chrome.google.com/webstore/detail/facebook-pixel-hel...
But this doesn't cover server-side data transfer. https://developers.facebook.com/docs/marketing-api/conversio...