What’s worked better for us is steady organic growth: talking to friends and strangers about it, and just being active wherever we can. Word of mouth and small network effects have been key. It’s not fast, but it’s been surprisingly durable.
We’ve been building an event planning app called dateit(https://dateit.com) similar to Facebook events but better, and most of our growth has come from just optimizing the product to be simple and useful, and constantly refining it based on feedback. If you’re bootstrapping, you really have to lean into creating content and iterating fast. It takes time but it does compound if the product is good.
Obviously, our product is very different from yours, but one thing that worked well for us was focusing on building momentum within small communities first rather than trying to appeal to everyone immediately. Tight-knit groups tend to generate stronger early engagement, which can give you the traction (and feedback) you need to grow.
Another thing we learned: making it dead simple for users to share made a big difference. Even small friction points kill word-of-mouth, so optimizing for effortless sharing really amplified our reach. In your case remove as much friction as possible whatever that is.
You can check it out at https://dateit.com/ I’d be happy to offer you and maybe some others here free access to our premium features so you can experience everything the app has to offer. Just create an account and email me at rob@dateit.com and mention this post.
In my experience it’s because: Covid decimated any chance of gatherings for 2 years. It caused all of our friends to be paranoid. People started getting older and it was hard to communicate with everyone. Platform fragmentation. Some people use SMS or messenger exclusively and no one uses facebook events anymore.
We actually started to try and use different apps, partiful, evite etc… We found the UX to be a challenge to interact with and no one wanted to use them.
So we built our own event planning app that tries to solve these problems: https://dateit.io/