Saying that utility functions are the "what there is to life", is a bit like 42 being the answer to life, the universe and everything in the Hitchhiker's Guide to the Galaxy. What meaning you can draw depends totally on what question you are asking, or what perspective you are looking at it from.
For instance, if you are a squirrel, then an economist might be able to calculate a utility function for your behaviour, however the concept of utility functions themselves have no bearing (as far as we know) on "what there is to life" from the squirrel's perspective.
Only if said individuals of the group are uncomfortable with their experience of discrimination. Others have thicker skins and ignore it, and some don't face any discrimination at all. Some want to rebel against society like a teenager and knowingly do stuff that gets them disapproval. My advice is an obvious solution to a specific problem, it does not generalize to "all members of X".
Do you make this crap up yourself, or does it get sent to you through the mail as part of your subscription to Batshit Monthly?