Before it was used for fun, people weren’t looking at it as a source of income, unlike now, take YouTube for example, in ~2010 it was those amateur captured videos where people are just happy they can share some clips with the world, right now, you have “content creators” with their soulless faces and setup, all have the same LED setup, thumbnails with reaction-face pics, shilling and a lot of it, try hards on everything from the tune of how they speak all the way to staged conversations, why? Monetizing the contents. Remove the monetization factor and you will see how it will fix 80% of the issue, following pareto chart method where 80% of the issues can be solved by fixing the 20% cause.
I've started seeing content sites that are obviously generated content looking at it... mostly in terms of recipe content for lower carb, or sugar free... some list ingredients, but no measurements, others list directions that don't match ingredients. TBH, these kinds of activities make the internet less useful overall.
Between the above and sock puppet accounts, I can't help but think it may be a time to return to self-hosted systems like the BBSes of the 80's and early 90's. I know some still exist, but they're mostly around those that were into the tech, or otherwise into the older turn based text games or artwork. I know there's various systems from discorse to lemmy that are a bit more modern. I can't help but think something closer to a single server version of Facebook Groups +_Chat might go a long way... not even federated, but single-interrest groups that aren't beholden to a larger org (reddit, etc).