Well, I don't know anything about marketing and you might have a point, but the severity of impact of these two words is clearly very different, so it doesn't look like a good comparison to me. It would raise quite a few eyebrows and more if, for example, someone released a Linux distro named "Auschwitz OS", meanwhile, even in the software world, there are multiple products that incorporate the word prism in various ways[1][2][3][4][5][6][7][8][9]. I don't believe that an average user encountering the word "prism" immediately starts thinking about NSA surveillance program.

[1] https://www.prisma.io/

[2] https://prism-pipeline.com/

[3] https://prismppm.com/

[4] https://prismlibrary.com/

[5] https://3dprism.eu/en/

[6] https://www.graphpad.com/features

[7] https://www.prismsoftware.com/

[8] https://prismlive.com/en_us/

[9] https://github.com/Project-Prism/Prism-OS

As a retail investor mostly invested into broad ETFs (All World), is there any way I can get short exposure to OpenAI? Being short Oracle/Nvidia/Microsoft?