I'm an emacs user and even I keep a copy of VSCode installed just because I occasionally have to interact with SQL Server and it's really the best way to do that on non-windows systems now that they're winding down ADS.
Microsoft are doing the same thing, so I presume there's a reason for it.
I was laid off from Intel in early 2023. As far as lay offs go, it was handled as well as can be expected during those times. I left with my dignity intact and I would jump at an opportunity to work there again.
Everything has been commodified.
And Apple just piled on.
Here’s why I disliked it: I’m one of those people who finds themselves concerned and sometimes sad at the erosion of the humanity in art. Social media and AI are changing the nature of artistic expression in a way that often feels destructive. I’ve started to intentionally unplug and use devices less in order to stay connected to what I see as the good stuff in life.
To me, this ad is the culmination of what I dislike about tech.
If they had played the ad in reverse, I think I’d have really liked it. iPad as a tool for expression. Instead, it’s presented as a tool that supersedes expression. I suspect Apple was trying to communicate the former.
Edit to respond to the edit: highly sensitive people who have visceral reactions to stuff like this are canaries in the coal mine. We need them just as much as we need substantive discussion here. Some of the backlash also originated in Japan, where culturally this was quite offensive.
EDIT: I appreciate the amount of good-faith discussion on this comment. To be clear, if your reaction to the ad was along the lines of ‘this is distasteful and I don’t like it’, I totally get that. I’m referring to some of the comments I saw that likened it to ‘stress inducing’ or ‘like watching someone’s arm get cut off’ which are much more emotive.
That same kid also got to watch Pete Townsend (and others) get superstar status, while breaking instruments during a performance. It was heartbreaking to me that he didn't just donate those instruments to disadvantaged kids and still bothers me today.
So, while I understand the intention of the ad, when you couple that, with Apple products being too pricey for a lot of people, yeah, it bothered me.