sometimes you lose
Like everything but acquisitions since the original product?
The interesting thing for me about this particular tale is the commercial genesis of Airbus and the incentives of the management team have led it to catch up despite Boeing have a 20-year head start.
When you're not totally absorbed by the share price, and instead you're trying to build a sustainable long-term business that can pay off decades (or generations), later, you get to make decisions that lead to a more sustainable and trusted business.
Surely, Google here is the cautionary tale? Though I guess it started with the cloud for them.
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