Oh, it's the graphical terminal program (alternative to 'gnome-terminal'). Well, um, ok.
However, I will concede, after more digging as to why (as it rankled), that there was a "have to choose a unique name" issue there (even leaving aside trademark issues). I'm resigned (so I suppose signed up) to deal with residual issues that crop up going forward.
I love to mock '*ly.com' names for almost certainly doomed enterprises, but I get that at least it wasn't already taken.
This should be a given for any service that others rely on, but sadly this is seldom the case.