When he started selling just books, he was laughed at by some people; but he had a why behind starting off with books. One thing is certain, Bezos has stayed consistent on his principles. His annual letters to his shareholders contain a lot of business wisdom.
I wrote about him covering the theme: Thinking as a means of leverage in https://leveragethoughts.substack.com/p/jeff-bezos-amazon-an...
It had a name, and that name was "Cadabra".
It didn't become Amazon until Jeff watched a documentary about the Amazon River. His lawyer had already turned up his nose at "Cadabra", and Jeff was looking for something else.
It's also worth noting that the idea didn't grow over time - Jeff always intended to build something like "Sears for the 21st century". The bookstore was just the way in, not the long term plan.
ps. amazon employee #2
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Practicing medicine is a learning process, healing people is a side effect.
See how ridiculous this sounds?
When I relocated back east, I made it a point to a) not live in the city since it'll be overpriced and I won't be able to enjoy the surrounding area and b) Price per square footage wouldn't make sense if I'm at home 24/7. So I went across the river and pay less for _a lot more_.
I know a lot of people are moving to Austin TX. They get a LOT more for their money. I was lucky to be on a month by month lease when the pandemic hit.
I can't tell that much of a difference between it and a blue yeti. The yeti, is definitely cheaper.