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slm_HN · 3 years ago
Chess.com has the somewhat unique property of being a chess server run by people who aren't good at chess and aren't good at technology. I think they used to hire devs off Fiverr.

However they are somewhat good at business as they've convinced thousands of people to pay $17.00 per month for something that can be found for free at Lichess.org.

They do pay a ton of money to streamers to use their site exclusively, which is good for chess since it allows more chess players to make a living.

tester457 · 3 years ago
Bad at the game, bad at engineering, but good at marketing.

There's a lesson in here.

Similar to how most of the software that runs the internet is poorly written and has bad fundamentals.

schiffern · 3 years ago
>There's a lesson in here.

"#20. A bad design with a good presentation is doomed eventually. A good design with a bad presentation is doomed immediately."

https://spacecraft.ssl.umd.edu/akins_laws.html

eatsyourtacos · 3 years ago
>but good at marketing

I don't know much about all of this but it seems to me that owning chess.com is 99% of their success if it's not great at the game or great at the engineering aspect.

nwienert · 3 years ago
The game reviews are really nice to quickly see the key points of the game. Plus the UI all over is better than Lichess. That and network effects explain the rest.
rco8786 · 3 years ago
The domain name doesn't hurt either. Though I guess you can wrap that up under Marketing.
wslh · 3 years ago
> Similar to how most of the software that runs the internet is poorly written and has bad fundamentals.

Microsoft Teams? Good lesson to startups and companies in general.

sn9 · 3 years ago
Is it being good at marketing or just having the obvious URL?

Or is that the same thing here?

rr888 · 3 years ago
Surely the most important fundamental is that it makes money?
dan-robertson · 3 years ago
Is the lesson Berkson’s fallacy?
bsder · 3 years ago
Akin's Law of Spacecraft Design Number 20:

> 20. A bad design with a good presentation is doomed eventually. A good design with a bad presentation is doomed immediately.

pictur · 3 years ago
this is a sad fact of life. a great project in terms of engineering can be beaten by a job that is just a wordpress page but great in terms of marketing.
randmeerkat · 3 years ago
> Bad at the game, bad at engineering, but good at marketing. There's a lesson in here. Similar to how most of the software that runs the internet is poorly written and has bad fundamentals.

Maybe now we can get rid of Byzantine tech interview processes and instead just focus on hiring people that are capable of hacking things together.

oldstrangers · 3 years ago
>run by people who aren't good at chess

To be fair, Danny Rensch is a 2402 FIDE rated player. That's better than 99.9% of people on the planet.

threatofrain · 3 years ago
Most competitive sports & games are much more cruel than chess, but chess is still very cruel. Can you imagine achieving recognition or winning money as the 3000th best Fortnite player? Or the 3000th best League of Legends player? If so, you'd be winning on personality during streaming but certainly not on competitiveness.
nchie · 3 years ago
"People" on the planet? If that's accurate it's not super impressive, considering that probably 95-99% (or more) of people don't take chess very seriously. I used to be the top 99-99.5% of Counter-Strike players (_very_ roughly obviously), and that wasn't very impressive at all even though it's way past top 99.9% of "people on the planet".

(that being said,

JauntTrooper · 3 years ago
I'll admit it, I subscribe to chess.com. I pay $31 / year.

I mainly joined for the unlimited post-game analysis and puzzles. I also like the app, it's fast and intuitive. Lichess is great too, nothing against them.

nicky0 · 3 years ago
“run by people who aren’t good at Chess” - what an odd statement to make.
recov · 3 years ago
Especially since the main spokesperson for the website is an IM
berjin · 3 years ago
Chess.com is more polished than Lichess. Particularly the puzzles and learning features.
1270018080 · 3 years ago
I did not realize lichess was so much better. I just switched. The UI was a little off putting for some reason when I first started getting into chess.
marshmallowmad · 3 years ago
I prefer their analysis over lichess’s and I think they are a lot more feature rich. Also, I think the company in general is pretty good at chess? I’m an 1800 elo player for reference.
Euphorbium · 3 years ago
For just playing they may be equivalent, but for learning and analysing chess.com is way better.
certifiedloud · 3 years ago
Lichess is better in every way except one: their push notifications are unreliable.
benmmurphy · 3 years ago
I signed up to a chess.com membership a long time ago because the puzzles were behind a paywall and at the time lichess didn't have a puzzle rush mode. lichess now has similar puzzle modes to chess.com but it wasn't always like this.
ecf · 3 years ago
Chess.com strikes me as a domain squatter who decided to try to make something of their site instead of selling it off once it was popular. Kudos to them, but at the end of the day they’re still domain squatters.
lolinder · 3 years ago
They bought the domain in 2005, probably for quite a lot of money.
Waterluvian · 3 years ago
Chess found its way into my YouTube feed and that got me back into it. I wonder if this is just some bizarre case of the outcome of some thing like that.

“Oops we accidentally put chess in front of everyone for a week and now they’re all playing it.”

bgirard · 3 years ago
I found that as well. The cheating controversy seemed to have kicked off some interest and then chess started appearing in my YouTube and TikTok feed have started recommending interesting creators. For the first time I've been passively watching content learning chess more formally.

One interesting event can kick off feed recommendations and start this fly wheel effect.

colechristensen · 3 years ago
The Queens Gambit Netflix show a while back also kicked off a lot of interest.
ineedasername · 3 years ago
Same. It also happened for my son (though oddly not my daughter...) and now he's really interested in learning chess and has been self-teaching through internet resources, so I guess that's a good thing.
hannob · 3 years ago
Me too. I read a couple of articles about the Niemann/Carlssen debate, then I saw a guy talking about chess on youtube, and eventually I created a chess.com account.
enterthematrix · 3 years ago
Lichess is both free and much better... so there's always that.
schiffern · 3 years ago
The page gave me a server error (appropriate, I suppose).

https://archive.is/Sbhnk

lukev · 3 years ago
I was going to post that I suspected this was due to some sort of automated or bot activity... a couple months seems like way too short a time for that much organic growth.

However, Google Trends also indicates a doubling of interest in chess as a search term over the past three months. Interesting!

chaosbutters314 · 3 years ago
likely due to queens gambit (netflix show) and shotgun king having some influence for both being viral hits
lukev · 3 years ago
Yes, the article covers those (some of them don't fall into the time period under discussion.)

There's a few possible drivers that are no doubt helping but it does appear that between one thing and another, chess itself is going viral.

lofatdairy · 3 years ago
Don't forget the cheating scandal and Carlsen declining to defend the WC title. Both made it into the mainstream news which at the very least caused people to search for chess.
kken · 3 years ago
For some reason, my perception is that random player selection on lichess leads to much stronger opponents than on chess.com in the lower ranks. Probably this is due to the more informed player base on lichess and a large influex of causals on chess.com

The problem is that this only fuels the cycle. Casual players are scared away from lichess, possibly extending the rift between both sites...

SanchoPanda · 3 years ago
Doubled since December, and held there? Unreal.
jsnell · 3 years ago
The Google Trends graphs support it:

https://trends.google.com/trends/explore?date=today%205-y&q=...

https://trends.google.com/trends/explore?date=today%205-y&q=...

None of their explanations sounds at all plausible though.

wongarsu · 3 years ago
Individually the reasons given sound weak, but they make some sense if you see it as some self-reinforcing trend: the 2020 chess spike fueled by Corona and Queen's Gambit has put chess back into public consciousness and caused content creators to produce more chess content. That set the scene for the next wave, which was catalyzed by the cheating scandal bringing chess into mainstream media for a couple weeks, and creating narratives for people to follow. This has lead to chess related gifts and chess related social media posts, which reinforces the chess trend. Events like chess boxing probably helped, but are mostly a symptom of chess being more mainstream right now.
jollyllama · 3 years ago
Probably laid-off devs playing chess all day
jacobsenscott · 3 years ago
They should have no trouble hiring some top notch engineers with experience with high traffic sites right now.