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stevecalifornia · 10 years ago
I am shocked by Apple's lack of commitment to making an actual productivity oriented computer in the form factor of a tablet.

The iPad Pro is likely a reaction to the success of the Microsoft Surface-- but the reaction is not much more than a name change and split screen. The Surface on the other hand actually is a productivity machine. Why isn't Apple diving fully into this area?

mythz · 10 years ago
What success? iPad destroyed Surface sales by an order of magnitude last quarter 16.1M to 1.6M.

Even the iPad Pro alone outsold all MS Surface products despite only being introduced midway through the holiday quarter.

Someone1234 · 10 years ago
According to IDC:

> We believe Apple sold just over two million iPad Pros while Microsoft sold around 1.6 million Surface devices

So 2m Vs. 1.6m, the remaining 14.1m devices are an entirely different class at an entirely different price-point.

The iPad Pro did outsell the Surface line in one quarter, but it is worth noting that the Surface Pro 4 was a minor upgrade, whereas the iPad Pro was a brand new class of device for Apple.

Where Microsoft has been making in-roads with the Surface Pro line in particular is corporate/enterprise ultrabooks. The iPad, even the "Pro" doesn't have an answer to that.

randyrand · 10 years ago
Bad comparison IMO. The tablet market is distinct from the productivity tablet market. What percentage of those ipad are replacing laptops?
WayneBro · 10 years ago
Have all iOS tablets outsold all Windows tablets though, or just the one brand (Surface)?
parasubvert · 10 years ago
Surface has not been much of a success:

http://www.theverge.com/2016/1/28/10858474/microsoft-earning...http://www.theverge.com/2015/10/22/9599674/microsoft-q1-2016...

Apple fundamentally doesn't believe in a hybrid laptop/tablet "productivity" machine (for good reason, debatably). The iPad Pro is an attempt to bring iOS into the realm of productivity, rather than merging the experiences of iOS and Mac OS X.

derefr · 10 years ago
Or, to put it another way: the iPad Pro is a device that takes the productivity apps already written for iOS, and enhances them by giving them more of what they need (screen real-estate, fine 2D input control, GPU power, etc.)

The Surface series, meanwhile, creates a new platform; new apps (or at least new major versions of apps) have to be written to truly take advantage of it.

dangoor · 10 years ago
The iPad Pro is a continued drive toward what the iPad has always been intended to be. It's a touch-centric computer that does away with some of the old interaction patterns and problems of the past (creating new problems all its own ;)

Apple is making the bet that people want to use apps that are all designed with touch interfaces in mind and that people prefer a simpler computing model. Microsoft is betting that backwards compatibility is more important.

Someone · 10 years ago
Also notice that this is a repeat of Mac OS vs Windows in the early '90s. Then, part of the reason that true Windows GUI programs replaced DOS as fast as they did, and we didn't have a period of "Windows as a way to show multiple DOS Windows" was that people (Microsoft being an important one) had to learn GUI programming to support the Mac.
Joeri · 10 years ago
Microsoft had to go through an extremely painful and still incomplete transition to make windows suitable for tablets. If apple tries to make a mac tablet then it will be a horrible experience. They can't fix the fact that mac apps are designed for mouse/trackpad interaction and dense UI, not pen/finger and big targets.

And as for making an iOS tablet that's more suitable for productivity, the iPad Pro is that device, and basically as good as it gets.

deong · 10 years ago
I think the current view that iOS takes of file management takes it out of the realm of "good productivity device", full stop. The hardware is there. The software isn't particularly close yet, in my opinion.
TheOtherHobbes · 10 years ago
>If apple tries to make a mac tablet then it will be a horrible experience.

The Microsoft solution was painful because it was based on the insane premise that all software could run on all devices - as if anyone really needs the full version of Adobe CS or Visual Studio on a mobile, or wants Candy Crush taking up all the available pixels on a 30" monitor.

Apple will do something less insane. There's already overlap between the OS X and iOS touch classes.

I wouldn't be surprised to see a future iPad sold as the next Mac keyboard/remote display a few generations from now, when the tactility is a little better.

Maarten88 · 10 years ago
> Why isn't Apple diving fully into this area?

Because it is very hard? It cost Microsoft a disastrous version of Windows and lots of pushback by customers before they got their productivity OS working both on a tablet and desktop.

seanp2k2 · 10 years ago
Because it doesn't make sense to get any "real" work done on a tablet OS / touchscreen for many people. They have the MacBook if you want a small productivity machine.
rayiner · 10 years ago
A fiddly add-on keyboard is never going to make for a good productivity experience. I'd rather use a proper laptop with mittens than try and get anything done on a Surface that isn't the Surface Book. What's the point of making an OS X machine in tablet form factor when a MacBook is almost as thin and light and has a real keyboard and touchpad?
BinaryIdiot · 10 years ago
> A fiddly add-on keyboard is never going to make for a good productivity experience.

I would suggesting trying a "fiddly add-on keyboard" first before saying that :). Maybe the iPad Pro's keyboard is like that and I certainly thought that about the surface pro 4 until I decided to spend some time playing with it. Coming from only Macs for the past 6 years I gave in and bought a surface pro 4. Then I did the launch hackathon with it where I coded for 48 straight hours.

It's a FANTASTIC productivity device. Granted it may not be the best fit for everyone but I wouldn't cast absolute doubt on it without spending some time playing with it.

> What's the point of making an OS X machine in tablet form factor

I don't think anyone specifically said it had to be OS X but it would be nice to have a touch screen and have access to iOS apps at the same time at you have access to "real" apps to get work done. I had an iPad before giving it to one of my kids because I couldn't do very much on it productivity wise. As a programmer who doesn't work on games: 99% of my code could run, without issue, on an iPhone 4's processor. I wanted something portable that I could read with, play casual games on but also get real work done. iOS just can't do that for many professions.

Zoon · 10 years ago
To be fair it is a great productivity computer for all fields other than IT.
nkw · 10 years ago
I disagree. I work in a law office. Almost everyone is issued a laptop, desktop, and, if they want, an iPad. iPad is fine for reading documents or e-mail, but awful for actually creating anything. Our office has found the keyboard is terrible, cut and paste is a pain, and people prefer a real filesystem. Nobody in our office does any real work (i.e. writing) with the iPad except reviewing documents while sitting in court or an airplane seat. Everybody I know just treats it like a giant phone.
mmanfrin · 10 years ago
(Complete conjecture)

I think it's because it's in their best interests to not have that form factor be a 'thing'. Apple wants to sell you a macbook and an iPad, not a single Padbook. If they don't enter that arena, then they force Microsoft to do all the work to get the market there (if at all), when they can come up with a me-too form factor device without any real lost headway.

kayoone · 10 years ago
If anything, Apple wants the iPad Pros to replace Laptops for most people. They clearly are hardly interested in Macs and power users anymore as most upgrades go without an Event and mac sales are a minor factor in their gigantic revenue.
ebbv · 10 years ago
This is the most delusional response I've ever seen. The Surface is not a success by any measure.
melling · 10 years ago
It's not a reaction to the Surface. That probably explains why it doesn't do what a Surface does.

Considering that a Surface can replace a desktop PC, it should sell in the tens of millions annually. It might take another revision or two but this will soon happen.

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celerity · 10 years ago
Is anybody else deeply disappointed by the camera bulge? If you use the tablet on a tabletop, that basically forces you to buy a ~$100 case that adds unnecessary thickness and weight to the tablet. Cheap move, IMO.
randyrand · 10 years ago
Seriously. Wtf. I place my tablet down flat on my counter tops 24/7.

I dont even use my tablet camera!! How could they justify making the device uneven for a camera few people use, and for a camera where the old one worked perfectly fine for its purpose.

Seriously wtf move by apple. The camera bump a game-ruiner. I'm irrationally pretty upset by this.

Dead Comment

fudged71 · 10 years ago
Yes. In reviews of the original iPad Pro most people say that it is a tool best used for laying flat and using the pen. You can't do that with a bulge without a case (Back+Front=$118?!)
r00fus · 10 years ago
Uh, iPad Pro cases are like $20 on Amazon. I found one for $15.
gumby · 10 years ago
My 6s+ has the identical lens protrusion -- much less than the bulge on the 6 -- less than a mm. It feels like it lies flat on the table -- certainly it doesn't wobble. The iPad, with its greater baseline, will have even less reason to wobble.
kozukumi · 10 years ago
I fail to see why a normal person would want the extra things in an iPad Pro. Sure for some professionals it has some good features but a normal content consumer/light content creator (edit pictures, write some documents) it is just overkill with TrueTone display, etc.

Yes the CPU power is on the same level as an Atom/i3 from what I have read which is interesting but what does it really offer that the Air doesn't offer to an average user? I guess it is similar to how some of those average consumers also buy a MacBook Pro when they don't need any of the extra power over an Air (although lack of retina display on the Air is a valid reason thinking about it).

The biggest complaint I have with the iPad Pro is that it runs iOS. If it ran a touch-friendly ARM-version of OS X that would be awesome.

potatolicious · 10 years ago
I got my father an iPad Pro over the holidays - he loves it.

He uses it for listening to music, writing emails, and surfing - the same things you'd do with any laptop, but he likes the iPad form factor quite a bit.

Most importantly, the iPad Pro (and I guess, now the smaller iPad Pro) is the only platform in the entire world that offers competent Chinese stylus input.

Typing Chinese is a pain in the ass - there are several ways to do it and all of them largely suck and require a steep learning curve (and even then, still a pain in the ass). There has been a lot of demand for writing-based input methods, but most of the solutions so far have sucked a lot. The hardware surrounding it has been bad, and so has the software, which often required you to enter a single character at a time tediously, with poor recognition rates to boot.

The iPad Pro is the first device that let him write entire sentences at a time, which made input much faster and more natural (you used to have to write a character, pause, select from a list of guesses, repeat). Not to mention the low lag between pen movement and on screen display makes the whole process way more pleasant. Being able to write entire sentences also improves the recognition accuracy of the software, which tilts it from being useful-but-crappy to godsend.

wodenokoto · 10 years ago
Learning pinyin is a lot easier than to learn how to write all the characters.

Typing pinyin is also a lot faster.

If you don't know pinyin or mofopo, then yes, suddenly handwriting is the fastes, but then it is pretty much by default.

IkmoIkmo · 10 years ago
Same here. But it seems I'm the weird one, or we. The Pro actually sold quite nicely, generating a billion in sales pretty quickly. Meanwhile the Surface line lags behind it in sales, despite the fact I think they're more capable devices and have superior value. I just don't get the appeal of the iPad Pro, and that's coming from an owner of a rMBP and iPad, both of which I use, not anti-apple or anti-iOS or even anti-iPad.

It feels like it gives me the hardware of an awesome machine, with the software of a phone, at a steep price. If you want to use it as a video screen or something, you don't need LTE, storage or a keyboard, but then you don't need a pro either. If you need a pro for on the road, you need LTE, keyboard and storage, and then the price approaches machines that have far nicer software for professional usecases, e.g. os x or windows.

Yet it's selling quite nicely, in a market that wasn't showing any signs of growth any more. Remarkable.

ssmoot · 10 years ago
If you're an all-Mac home, what's the appeal of buying outside that ecosystem? I'd have to get used to Windows again. I would have a very non "native" experience to the content the rest of my devices share naturally.

The one plus is: I could run IntelliJ (I assume). But on a platform I don't normally use, having to jump through hoops (I assume) to get some of my toolchain (ffmpeg, exiftool, graphics-magic) working, with a different keyboard. And then hope it actually works on my main development and deployment environments.

I bought the Pro for games mostly. Love my Kindle Voyage for reading, so I didn't need that. The screen and speakers are awesome for games. I never touch my PS4 because I don't have 2 hours to "get a feel" or "settle into" a game. I've got 20 minutes maybe. So bite sized semi-casual gaming is really the only gaming that's convenient for me these days. I actively do not want a PC for gaming.

It can pull off the duties of all my non-work stuff easily. Photos, videos, web-surfing for a new cooktop. Budgeting and paying bills. Recipes hunting. Grocery app. Sitting on the counter while I'm cooking. It's actually better than a full laptop for most of those things.

I never update drivers. I don't have to configure anything. iOS could definitely do with some sort of multi-user sign-on experience, but it's not a hindrance for me personally.

For a home machine, if you don't want to play full PC games, it's about the best thing going (for a Mac user) IMO.

I picked the Pro (a few weeks ago), for three reasons:

1. Microcenter had it for $100 off MSRP. 2. For every great iPad keyboard, there's 3 or 4 mediocre ones. A first party keyboard is a big deal. 3. I like comics/graphic novels. Reading a full panel the way it was intended is really nice.

I would very much recommend this device to my older in-laws. It's everything they're used to, and more, and not missing anything they need. Price aside, there's really not much to complain about.

gh02t · 10 years ago
The pen is a big attraction to a lot of people. I've used one of those passive capacitive pens (the ones with foam on the end) with my Android tablet and my old iPad before that. It it was OK enough to whet my appetite for taking hand-written notes and stuff on a tablet, but the input lag really torpedoes the experience. If the active Apple pen is as nice as I've heard then that's a pretty attractive feature for me.

Not enough to justify the iPad Pro markup alone IMO, but it's definitely something major that makes me want one.

ssmoot · 10 years ago
The Apple Keyboard is worth it alone IMO.

I've had most versions of previous iPads, and I've spent hundreds and hundreds on keyboards that are generally: Too Heavy, MicroUSB, non-Mac layout or otherwise flawed.

The down-stroke on the 12.9" iPad Pro Apple Keyboard takes a little getting used to, but it's otherwise very similar to my MacBook keyboard. Which puts it way ahead of any Logitech, Belkin, etc keyboard I've ever used on my old iPads.

It's great to just go to a trusted source, buy the thing, and it does what you expect.

So that's a major upgrade for the 9.7" version (IMO). There's nothing I can't do on my iPad Pro that I do on my Macbook aside from running IntelliJ and writing web apps. (There's "solutions" for that I guess, but not ones that I want to actually use yet.)

Also because of the screen size I guess, responsive websites think it's a desktop. Which is great. Because responsive usually just means "let me remove a lot of core features entirely and not actually make it any more usable" for 9 out of 10 sites IME.

ant6n · 10 years ago
A "Super. Computer." with an "OS" which I can not use to write a program to run on that same "OS".
dwb · 10 years ago
Sure you can: http://omz-software.com/pythonista/

But I know, you meant full-on apps. If we lived in a world where there were only locked-down, iOS-type computers, I'd agree with your indignation. But I think there's room enough for the iPad and all the other things out there. (Besides, can you imagine creating an app on the iPad? That'd take some incredible UI to not be awful. I do hope it comes along someday though.)

ant6n · 10 years ago
You can hook up a keyboard. Presumably a mouse? Just needs something like MacOs-arm.
merpnderp · 10 years ago
The iOS system isn't really useful for writing programs on the device mostly due to the filesystem being weirdly off limits to apps. But in the past I've used an iPad to SSH into servers where I happily wrote code. And now that they support cmd-tab, it will be even easier. If there was mouse support it could conceivably replace my laptop (especially if I ever embraced web based IDE's).
QuantumRoar · 10 years ago
It's technically a computer. And the "Super" is not even in the same sentence as the word "Computer." I don't think this is misleading. Furthermore, super just means better than average. The average computer by a general definition of computation runs with an ARM processor in a washing machine or toaster.

So I conclude that, technically, it is "better than average." You wouldn't expect to write programs on a toaster, would you? (Although you probably could because toasters will run NetBSD. But toasters running NetBSD are not the average.)

ant6n · 10 years ago
So your response to me basically writing "it sucks that I can't even write programs on this, despite being sold as a powerful computer" is "You wouldn't expect to write programs on a toaster, would you?"
mlex · 10 years ago
The page is comically broken in Firefox, which is weird since usually Apple's product pages are fine. iPad images don't have transparent backgrounds so they show up with white boxes around them.

http://i.imgur.com/MKN2yS9.jpg

midnightmonster · 10 years ago
They're high-quality JPEGs with SVG path-based masking. It's a technique that can work well in Firefox, but it can also be buggy. I have a site that uses this technique on the front page and fails the same way in Firefox--but only on the staging server. I never could figure out why and didn't want to put a lot of time into it since it doesn't affect production.
brazzledazzle · 10 years ago
Not criticizing at all since I admit it's irrational but that would drive me nuts until I could figure out why.
bpicolo · 10 years ago
Messed up for me on Chrome too
lifeformed · 10 years ago
Also the font rendering is horribly aliased in Chrome, but that's more of Chrome's fault.
ChuckMcM · 10 years ago
Interesting to watch. Apple always has a sort of "A/B" test going on with overlapping generations of their products.

My take away was that people really liked the keyboard/pen additions, so now they are testing size versions. The camera is interesting too since it always looks uncomfortable when people are trying to take pictures with their tablet. More processor power is a given and it reduces the number of "tricks" that you have to do to get smooth action on the tablet. The lack of LTE support is odd. One thing I would really like to see the Surface line pick up is built in LTE support, they had a great radio team from Nokia that could help there.

The true tone thing is also interesting. I wonder if it will be distracting like the auto intensity balancing some early TVs do.

Naming system remains confusing for consumers. The only reliable metric is 'by release date and size'.

I like my surface book that I bought, but it doesn't replace my iPad because of lack of LTE, the new iPad Pencil is a win (I struggled for years for a decent writing experience on the iPad).

One of those markets where I wish I could bring my vision of what I'd like to market and see how well it was received.

lathiat · 10 years ago
There is LTE support in the 9.7", they just didn't talk about it for some reason.
ChuckMcM · 10 years ago
Cool, found it after a bit of digging : http://www.apple.com/ipad/LTE/#ipad-pro-9-7
tonyle · 10 years ago
Ipad pro vs tablets is basically pen vs pencil.

I'm a developer who can't draw. I've used palm, wacom tablets, samsung pen and a window "tablet" from 2008. I've used it to draw stick figures, notes and maybe a math equation or two.

I've played around with an Ipad pro and watched a ux designer use one.

Assuming you can actually draw, Ipad pro seems to be much better. It has a different feel than a regular stylus, it seems easier to shade and sketch than a regular stylus.

While it seems nice, it seems to be a niche devices.

goerz · 10 years ago
The iPad Pro together with the Pencil has been an absolute game changer for note taking. I tried capacitive styluses on older iPad models before, but I've never had something before that is 100% my normal handwriting (indistinguishable from a scanned page). With the iPad Pro + Pencil for the first time, I can really "think on paper". In fact, it's better than paper, since I can move things around. This is using GoodNotes.

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valine · 10 years ago
I'm disappointed that it still uses the first generation Touch ID. The finger print sensor on the iPhone 6s is wickedly fast. It would have made a nice addition to this 'Pro' branded iPad. I imagine it has more to do with their ability to manufacture them at a larger scale, and less about differentiating their product lines.