They don't need to. I'm saying that we've seen the same pattern for a while now, and puritan groups have enough money/influence to dictate a lot of how the online world looks like now.
I'd argue Visa/Mastercard could deal with the issue if they really wanted to, but as you point out they're following the money, and I wouldn't expect them to do otherwise either. I still think they share the blame (being opportunistic doesn't mean being above criticism), but you're right that more or it lays on other shoulders.
https://en.m.wikipedia.org/wiki/History_of_the_Puritans_in_N...
> some puritan groups
People with the same question:
https://puritanboard.com/threads/who-are-the-modern-puritans...