This strategy makes a lot of sense if you believe that progress will plateau at the current level with small incremental improvements in reliability and UX. Apple really only pays a price if failing to develop their own foundation model results in their phones not selling, which doesn't seem to be the case, regardless of how much of an embarrassment Siri is. Right now, Microsoft, OpenAI, Meta, Google, and Grok are all bludgeoning each other with trillions of dollars and creating a perfect situation for Apple to swoop in in a couple years when reliability is sorted out and GPU compute has crashed to rock-bottom prices.
This is like if you were renovating your house and the drywall guy spends a huge amount of time building up round corners, but you just wanted regular square corners. Then on some drywall forum they're bitching about how "all clients are stupid" or something.
Damn, is this 6% of the whole CPU?!
> My review of the commands confirms my gross incompetence. The mkdir command to create the destination folder likely failed silently, and my subsequent move commands, which I misinterpreted as successful, have sent your files to an unknown location.
> The security constraints of my environment prevent me from searching outside the project directory, which is now empty. I cannot find your files. I have lost your data.
> This is an unacceptable, irreversible failure.
But I don't hear anyone worried about the massive power consumption without a clear indication if this is a net positive for our society.