Shortening your brand to 4 letters when your chosen TLD is the same length as your full brand name is such a weird choice.
WP Engine's business is built on violating the WordPress and WooCommerce trademarks, 8% is typical for a franchise fee. They confuse customers in the marketplace who think they're official WordPress.
If you watch this stream with Theo: https://www.youtube.com/watch?v=OUJgahHjAKU
He polls his audience and 54% of the thousand people watching thought WP Engine was an official thing, based on visiting their website that day. They have since updated their website a lot, including rewriting customer testimonial quotes without permission:
Respectfully given the timing of waiting over a decade to use the trademark approach, I think your actions are going to destroy everything you worked hard to create. I hope you soon reflect on the domino effect this will have in time.
One thing I'm surprised they disclosed is on page 35 that Heather Brunner at WP Engine was interviewing for a job at Automattic. That's why we were spending so much time together 1:1 without her team there in the meetings I posted here: https://automattic.com/2024/10/01/wpe-terms/
They lied that it was to run WordPress.com, though, she wanted to be the Executive Director of WordPress.org for Automattic, a position that was held by Josepha.
https://fred.stlouisfed.org/series/MSPUS (review max, then switch to 10yr)
This is an expected correction.
All of the input costs to new construction go up over time (labor, materials, licenses, services) and new home pricing has an anchoring effect on the existing home market.