I think that this is actually the only viable strategy for a hardware product company in the current world.
As soon as your product is successful, it will be cloned by dozens of Chinese companies and dumped on the market everywhere. Any update you make from there on out will immediately be folded into all those products selling for 10% what you do. In a couple years, they'll all be better than yours, and still way cheaper.
So you have to do the Roomba thing or the GoPro thing, where you iterate behind the scenes until your thing is amazing, release it with a big Hollywood launch, get it turned into the noun and verb for your product category and the action that it does.
But then you have to do what those companies didn't do: Fire everybody and rake in as much cash as possible before the inevitable flood of clones drowns you.
I have a few really good hardware ideas, but I don't believe I could ever market them fast enough and far enough to make it worth spending the R&D to make them happen.
Isn't there also the "premium" route? Charge ~3x the price of your Chinese competitor but provide a product that:
* is well designed
* can claim to be (at least partial) domestic manufacturing
* prioritizes repairability, offering a solid warranty, long-term software updates, and spare part availability
* uses high-quality materials to ensure longevity and refuses to compromise customer safety for company profit
If society no longer values these qualities, then we don't deserve better.
Do you have more details? From what I gather as an American from 5 minutes of Googling is that Ford sells a van in Europe that's a re-badged VW T7, but it's not like VW is selling Ford stuff.
Before DirectX, games and multimedia applications were designed to support a handful of cards, such as Soundblaster, Borland, Turtle Beach, and Ultrasound. There were no unified drivers, no standard interface, etc. A few middleware programs, such as Miles Audio, began to appear to manage multiple types of cards, but this was done at the application level.
With DirectX, integrated cards and various SB clones were supported out of the box as long as they had Windows drivers.
Very quickly, users realised that the built-in clones and cards were just enough for most uses.
Especially given the appalling quality of PC speakers at the time (I'll never forgive you Packard Bell).
Apple M1: 23.3
Apple M4: 28.8
Ryzen 9 7950X3D (from 2023, best x86): 10.6
All other x86 were less efficient.The Apple CPUs also beat most of the respective same-year x86 CPUs in Cinebench single-thread performance.
[1] https://www.heise.de/tests/Ueber-50-Desktop-CPUs-im-Performa... (paywalled, an older version is at https://www.heise.de/select/ct/2023/14/2307513222218136903#&...)
Very condensed tl;dr: winter games had a DRM that makes the game perform poorly if you enter wrong code; most of the cracks (including an "official" crack from 1996) skip it wrong and therefore you have a broken game; that includes gog.com version.
This person actually released a "patch" for gog.com version of the game.
This should not be understood as anti-China but should apply to all products on the EU market. China has some well-respected quality-conscious consumer brands (e.g. Hifiman, Fenix Lights, DJI, Anker, Govee...) but it seems a lot of smaller companies there put easy revenue over any concerns for quality.