Ohhhh and on this step we eliminated all the companies that don't have an affiliate program.. hmm but we'll say it's because they don't have feature x....
trust me, I was working with Brevo for 4 years!
Especially when you underscore the incentive issues with your closing question: if the only reason you can imagine going to the effort of a substantial review is financial incentive, that in itself is a pretty good criticism.
I’m suggesting a more productive argument would criticize the substance of my article — not my incentives.
Your evaluation criteria was downright silly (1), you didn’t actually try most of these tools, and your “top pick” has the highest affiliate payout (and longest affiliate window) on the list.
In fact, I have no idea how this article hasn’t been flagged since low quality affiliate listicles generally don’t make the front page here.
(1) Strict pricing models and not supporting web fonts like Inter are features, not bugs. Cheap platforms have crap quality shared IPs and 70%+ of inboxes (including most Gmail/outlook clients) don’t support web fonts at all. You’re designing something nobody will see correctly: https://www.caniemail.com/features/css-at-font-face/
I don’t want an email marking tool that:
• Charged overage fees • Uses dark patterns to charge me more
People die for altruistic causes. I don't think its unheard of for people to run websites for fun or fame.
This post seems less about “trying every email marketing tool” to actually just being about “what’s the cheapest tool”.
As much as people hated the display advertising common on the old internet, I'd actually argue this is far worse.
Instead of clear delineation between what's an ad and what's content, combining the two together just creates even more sinister incentives. Even the most good-hearted, honest and trustworthy "creators" can't escape those incentives over time. I've seen so many of my favorite creators head down that path I just expect it at this point.
Even the formerly trustworthy Wirecutter has lost its reliability post-NYT acquisition, clearly favoring products that offer affiliate payouts.
Does the content of my article seem dishonest?
I agree affiliate content should be read skeptically but you also have to be realistic: why would anyone go to all this work if not for some financial incentive?
The listicle tried to paint every other company making money as a scourge and the op as the only good guy trying to find the best deal for users when ophas the most corrupt incentives since those incentives are not even documented in a bloody helpdesk article somewhere.