Basically it seems like it's easier than ever to become a musician with global reach/fans but harder than ever to make a decent living off of it.
Podcast, youtube channel, music, it is all the same process and payout structure.
Since there is too much choice you just have to sample what is popular and so what is popular gets more popular at the expense of the less popular. Repeat.
Many bands use to love their labels privately but in the press blast the labels as evil corporate empty suits to fit that typical narrative and image.