> From April 2023, Meta’s lawyers made four offers to purchase the domain ‘threads.app’ from Threads Software Ltd. Every offer was declined. It was made clear to Meta’s Instagram that the domain was not for sale.
> In July 2023, Meta’s Instagram announced its ‘threads’ social media platform and removed Threads Software Limited from its Facebook platform.
> Threads is a Cloud-based service that captures, transcribes, and organises all of a company’s digital messages (emails and phone calls) into one easily searchable database.
See also:
https://www.techspot.com/news/100666-meta-given-30-days-ceas...
Not familiar with UK trademarks. Is there any way that Meta doesn't lose/settle this?
I don’t think this is totally clean cut. UK trademarks are registered against specific classes and those classes are categorised in families of goods and services.
A quick search suggests that this company holds the trademark for the word ‘Threads’ for class 9 (goods) and class 42 (services).
You can read the definitions somewhere by searching on gov.uk (or somewhere like https://www.russell-cooke.co.uk/media/bmin5fo0/goods_and_ser... [pdf]).
Meta will almost certainly make the argument that they are not operating in these classes or overlapping with the categories listed for this trademark. Class 42 does not seem to apply here, and for class 9 the Thread trademark lists ‘computer software, software and apparatus for the extraction of business information and knowledge’ which may not overlap.
Meta couldn’t also trademark Threads under class 9 (can’t trademark the same word twice in the same class) but just because they can’t secure the trademark does not automatically mean they are infringing on the existing use.
They could argue that their use of Threads as a trademark falls solely within something like class 38: Telecommunications services; chat room services; portal services; e-mail services; providing user access to the Internet; radio and television broadcasting.
If they could land this then there is no claim against them - their use can coexist with trademark’s registered in different classes.
For an app which can be downloaded getting around class 9 could be difficult - so whether they could land and make this stick is far from clear, but Meta have the resources to explore this indefinitely where as the pre-existing user making the complaint may not be able to afford the legal costs to stay the course.
Trademarks are messy and subjective and there is much scope for interpretation - even a seemly clear-cut case is anything but predictable.
And it’s not without precedent to secure an injunction against as US tech company launching a new service - gmail was known as googlemail in the UK and some European countries for several years owing to a trademark dispute (https://www.theguardian.com/media/pda/2010/may/04/digital-me...)
But sadly a lot of trademark and copyright cases come down to who has the bigger pile of cash behind them.