https://www.youtube.com/watch?v=O8n-BF5lrnQ
Once those kids are fat teenagers, they own Axe of course, infamous peddlers of archaic gender role pushing crap like this:
https://www.youtube.com/watch?v=IpPJjgIfRkI
So yeah, the first step on making responsible ads for the internet is banning these particular vermins at Unilever.
(Hello downvotes? If you are not in tune with German politics: this is the same government that is in contempt of court for failing to enforce effective measurements to stop excessive pollution levels. This is not at all a sincere suggestion.)