What is interesting here is that Synology leadership is quite technical and there was no acquisition or other big event that I am aware of that resulted in this strategy. It was a complete own goal and as predictable as could be. Synology apparently wasn't aware of what their brand values were as perceived by their loyal customers and that's the kind of move you make at your peril. I'll be surprised if they survive this in the longer term, regardless of the reversal they've shown they do not have their customers interests at heart at all. It's dumber that it even seems: they were raking in a substantial amount of money precisely because of this one factor, and they pretty much shot the goose that was laying the golden eggs.

I've been a loyal customers of theirs and wasn't even looking at other options but there won't be another cent of mine going to Synology. I was already miffed at their mark-up for a little bit of memory before this happened. It is a matter of time before they crash and I don't want to end up with an unsupported piece of hardware. Trust is everything in the storage business.