This is a pretty good definition.
I think part of the challenge is the evolution of K8s over time sometimes makes it feel less like a coherent runtime and more like a pile of glue amalgamated from several different components all stuck together. That and you will have to be aware of how those abstractions stick together with the abstractions from your cloud provider, etc...
That doesn't sound like cloaking. They really are deleting the ads. They're just concentrating on the ads that the regulators are most likely to see based on what they usually search for.
This seems to be the "smoking gun"... but it's unclear from the article what the source or context of the quotations are.