Cars used to compete on distinctions between driving experience/fuel economy/reliability/etc. In comparison, differences between electric cars is mostly superfluous. They're very interchangeable.
For the next generation of car buyers, infotainment and features are going to be the main features. And if you are handing all of that away to the tech companies, your entire company is going to just become another captive hardware partner of the tech giants.
But it wasn't pushing-six-figures smitten, which is where you're at when you get a new one with customizations.