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I'm a dev, and I'm interested in marketing.
I'm currently working as a data analyst in a marketing team (and a secret software engineer - don't tell the marketers, haha). While I do learn a thing or two, mostly by automating some of their things, I would like to know how to go from 0 to 100K users. I work for a corporate and I really notice that they do "corporate marketing". So it's much more about maintenance.
Would you know how to get started on learning that? It's hard to know what information is solid info versus what isn't.
But I have put together a list of marketing communities, blogs, and people that have a high signal / noise ratio for my coworkers and friends, perhaps it could be useful for you. [0]
[0] https://contentdistribution.slite.page/p/BFMS0Lg1Yz/Our-Favo...
> Nothing you post there is going to change your career.
I can attribute millions of dollars in revenue to LinkedIn, as can a lot of my 'LinkedIn friends'
> Doing work that matters might.
This is a pre-requisite for winning on LinkedIn. The kind of content that performs best are strong opinions informed by actual expertise.
> Go for depth over frequency.
Unfortunately that's not the way marketing works. 95% of your audience is not 'in-market' and ready to buy when they see your content. Sometime over the next 3-5 years they may move into a buying lifecycle, and they are much more likely to trust you, and therefore buy from you, if they've seen your content 1,000x vs a couple of long reads.
> If writing online matters to you, you’re probably better off starting a blog and building things there.
Your long form, in-depth content lives on your blog, and your LinkedIn profile should act as a funnel, moving people from newsfeed --> your profile --> the most important piece of content you want them to read. From there, you can capture their email to touch them on another channel (inbox), push them to your YouTube / Twitter / community, etc.
With that said, while LinkedIn is responsible for a significant % of my total revenue, it's also responsible for a significant % of my anxiety. Building in public invites folks to publicly blast you if they don't agree with your ideas. 'Getting ratio'd' happens. LinkedIn eventually becomes a mentally exhausting slog. But as a career driven individual the upside has been very high and I think the trade off was worth it. I would do it again knowing everything I know now.
What is the right amount of spending? And if the answer is “less than current tax/other revenue” then how should the budget cuts be allocated with goals and implementation plans that are sustained enough to produce real effect? You mention that government spending is not a party-specific issue; and this is certainly true. But I don’t see how forward progress can be made in a winner-take-all environment that shifts polarity every 4-8 years. And when the utilitarian value of compromise and shared long-term goals is treated as nil. And it definitely doesn’t seem to be improving…
In any case, possibly taxing the incomprehensibly wealthy in our midst wouldn’t produce a significant effect relative to other measures; but we do all sorts of things in civic life that are valueless in an economic sense, but serve something else. People stand at attention, remove their caps and lay their right hand on their precordium when the national anthem is played. It symbolizes respect for some (supposedly) shared ideals. Similarly, fairly taxing all citizens symbolizes something ethically important even if it results in just as much economic value as doffing your cap at a ballgame.
I am 'dumb money', but my understanding is the 'smart money' thinks the sustainable target deficit is 3% of GDP, and we're currently running at 6%. [0]
[0] https://time.com/7221862/ray-dalio-cut-the-budget-deficit/
0. Created Facebook Group
1. Optimized my FB profile as a landing page for this community
2. Join all of the other similar groups
3. Send friend reqs to prominent members in other groups
4. Post statuses on personal profile / in FB group creating value for this audience
5. Funnel / invite people into the FB group
Launched 2 products, both failed, but the community came through for me.
#1: Got to $14k MRR in 8 months
#2: Sold ~30 annual subscriptions with a PPT pre-launch
I wonder if this amounts to optimization of an easy-to-measure and reasonably-looking but incorrect metric, much like the previous "common sense" wave of "fat makes you fat" that led several generations into a dead end.
You assume above that glycemic spikes are unhealthy which I think was never proven for the general population. Eating too much sugar or eating too much in general is bad, but I'm not aware of evidence that croissants kill you if you eat reasonably.
Another thing to note: one of the potential suspects in the obesity epidemic is HFCS, and fructose doesn't actually cause glycemic spikes. If this turns out to be true, then parallels with the "fat makes you fat" theory become uncannily strong.
I tend to think this could be the case because it matches my personal observations. I moved to France a few years ago and the amount of croissants I and people around me consume is at the stereotypes level. My weight is stable but each time I go to US for a couple of weeks I bring back 3-5 extra kilos. Something is seriously different between the food here and there, and I don't think it's glycemic spikes per se.
I live in Spain and visit the US yearly, here are my thoughts:
A) "Being on vacation" and eating / drinking a bit more loosely than I do at home.
B) Significant reduction in walking. In Spain I average 60 minutes/day on the low end, and often at 90-120 minutes/day. In the USA, it's maybe 30 minutes.
The only possible justification for the Section 174 R&D changes is that employees working in R&D theoretically are producing something which does have a resale value, so there's a small tax dodge enabled by direct-expensing your R&D costs but then ending up with an infinitely-copyable asset that came out of it.
If that's what you're saying, then I'd reply to that argument by saying that paying humans to design new things has historically been a business strategy that the government has wanted to incentivize in a way that buying and holding physical assets has not been. I've seen no justification for the government deciding that from 2022 on we should actively discourage R&D, it just seems to be a mistake.
My understanding is that this was done in order to balance the tax bill passed by the Trump admin due to a requirement to be budget neutral. Cut tax revenue here, increase tax revenue there.
A better solution to this problem would be to improve detecting this problem so you can address it in its early stages instead of when it gets bad. One way of doing this is mandatory time off. I don’t recall who said it first, but time off is chaos monkey for people. It’s common in some industries for employees to be forced to take time off to intentionally cause their normal tasks to be performed without them. For instance, banks use it to detect fraud, because the same person doing the same task all the time can make it easy for them to cover crimes up.
If your team is stuck in a rut and the same person is always responsible for doing important tasks every time, this is a risk. If they took some time off, this would help you figure out what knowledge is centralised with them. Don’t put their tasks off and wait until they get back. Figure out how to do it without them. If you struggle, that’s a clear sign you’ll be in for pain when they eventually leave for good and shows you what knowledge they need to disperse.
Anduril submersibles probably need local processing, but does my laundry/dishes robot need local processing? Or machines in factories? Or delivery drones?