Currently, GPT-5 sits at $10/1M output tokens, o3-pro at $80, and o1-pro at a whopping $600: https://platform.openai.com/docs/pricing
Of course this is not indicative of actual performance or quality per $ spent, but according to my own testing, their performance does seem to scale in line with their cost.
Supposedly it fires off multiple parallel thinking chains and then essentially debates with itself to net a final answer.
If you want to install your $200,000 143” TV yourself here’s a video: https://youtu.be/oSpX2aZDPng