They can try saying "No", then the government will just get a court order to force them to do it. They don't really have a choice in the end – the only choice they have is whether they make it easy for the government ("you want our data? here have it!") or slightly harder ("I'll need to see a warrant first..." "No problem, we are going to the magistrate right now to get one...")
They will still have clues about the state and the city and the IP address of the person. It's enough to do whatever research they may want to do with aggregate data. It's not good enough to sell this data to insurance companies and advertisers.
They are astonishing surprises.
It’s what I ordered the cat food the espresso machine the two new tables.
Ordering things and how they appear basically I am a small-scale sorcerer.
On the road I press the button and the music goes.
Air conditioning gas pedal restaurant take-out etc.
It is my will being perpetually sated.
Pretend we are writing a fable in which a sorcerer always gets what he wants.
Consider what happens to a soul which always gets what it wants.
— Emily Bludworth de Barios, from the preview page for issue #31 of Forklift, Ohio (and, indeed, the issue itself, if you have it):
http://www.forkliftohio.com/index.php?page=freight-31
The soul craves for what's not easily attainable.
Commercial transactions are all the same.
Feasibility is sweet but one-dimensional.
There're things you can buy, and things you cannot.
You cannot buy a different self.
Politics, volunteering, social games, arts and sports
are the new frontier.
And we act to define what we are.