The better question might be how often does one utilize the unique shape and capability of a pickup.
Also, define heavy. Half ton and below, sure, those are just differently-shaped SUVs to most people who own them. 3/4 ton and up are work trucks. But every truck owner finds themselves moving things you can’t move in an SUV on occasion.
Right tool for the job. I drive an AWD Prius with winter tires to get groceries in the snow.
Everyone with a truck had to put a bunch of weight in the back to manage the roads in the winter.