Dead Comment
The only explanation I see, is that what Yahoo actually really bought is the great licensing deal (flat fee? exclusivity?).
(for ref, we had to do very naughty things to SunOS 4 to add it to /etc/shells)
In meatspace, the economic leverage of a traditional business is scarcity and the leverage of traditional parasitic distribution business is distance. The economics of cyberspace can be based on neither of these things, because once a single instance of something is created, it is everywhere without scarcity. Traditional business attemts to create artificial scarcity and distance, but this is madness.
http://www.google.com/search?q=cornyn+holder
Edit: spelling
Once I get into something, there's a lot of other content available. Cable is the least flexible. Streaming is buying into a walled garden which might disappear in a year, or change TOS, or some other distasteful eventuality. If some popular show drives me to piracy, and I make that investment of time and energy, then that's how I'm going to get all the rest of my content from then on out.