> how strong of a moat there actually is for ChatGPT.
None of the above requires OpenAI to be around though. Google, Apple and Microsoft each have much stronger brands, and more importantly they each own large platforms with captive audiences where they can inject their AI before anyone else's and have deeper pockets to subsidize its use if need be. Everywhere OpenAI opens up shop (except for Web) they're in someone else's backyard.
Google, Microsoft, Meta and Amazon, among others, would have zero issues in ensuring that OpenAI does not grab a market they own; it shouldn't be that hard to bring OpenAI into a position where they cannot recoup their investments, hence going bankrupt.
The big players then would also have the benefit of having those very bright minds being on the market for them to grab. And it's not like OpenAI owns much relevant hardware.
Let's see where we are in 3-4 years.
The article mostly focuses on ChatGPT uses, but hard to say if ChatGPT is going to be the main revenue driver. It could be! Also unclear if the underlying report is underconsidering the other products.
It also estimates that LLM companies will capture 2% of the digital advertising market, which seems kind of low to me. There will be challenges in capturing it and challenges with user trust, but it seems super promising because it will likely be harder to block and has a lot of intent context that should make it like search advertising++. And for context, search advertising is 40% of digital ad revenue.
Seems like the error bars have to be pretty big on these estimates.
[1] https://totalrealreturns.com/
[2] https://status.heyoncall.com/svg/uptime/zCFGfCmjJN6XBX0pACYY...
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