Of course, you could only apply it to your own server.
Also, you would want to think carefully about clickjacking attacks (where someone puts your site in an invisible iframe and tricks people into clicking on it). The X-Frame-Options header was probably added to prevent clickjacking.
According to reports, Plex' intention was to prevent clickjacking, which is perfectly reasonable but left many of their users from being able to use their Plex servers within the HTPC managers.
everytime.