Basically - the 'real' artists do exactly the same thing. They use ghost writers and producers that make the song and then the 'brand name' just records it, without crediting the producer.
I work for a major open source network software company, we support IPv6 natively and in the past 2 years I've been asked about IPv6 by my customers exactly...zero times.
As a Czech this is a fascinating look at the other side of the equation - from the perspective of the visitors. I'll be forever grateful for their efforts and can only hope they ever so slightly contributed to the Iron Curtain falling and the subsequent freedom.
One often overlooked aspect of owning a trademark : once you have it, you have to defend it. Not a surprise David Chang's lawyers are trying to enforce it. They have to
Basically - the 'real' artists do exactly the same thing. They use ghost writers and producers that make the song and then the 'brand name' just records it, without crediting the producer.