I believe you're mistaken. There is value in axioms and axiomatic proofs: two different people will most definitively have a different notion of "obvious", and even have a different understanding of a mathematical problem. So a proof may be accepted by one person and rejected by another.
Given a set of axioms and proofs it's possible to mechanically check a proof. It's not quite possible to reliably check proofs otherwise.
But are people more likely to accept the axioms of Principia Mathematica (and the soundness of every logical step from page 1 to 300) than they are to accept the notion that 2 + 2 = 4 based on intuitive notions of what twoness, fourness and plusness are?
To some extent, there is the problem. People trust their intuitions, and their intuitions are often wrong. That's why for some things we need proper proofs.
Personally I'm more likely to believe 2 + 2 = 4, something I can easily check to my own satisfaction using four objects, than I am to believe the Axiom of Choice.