Nice font, I wish it had lower case letters as well. It looks like it could be a great fixed width font for coding.
People think they can do anything they want nowadays.
That said, Apple isn't really riding this wave of AI. So I feel that Apple isn't benefiting, thus it could likely be growing more than it is if it has an AI strategy that was effective.
So I don't think Apple is a "loser" but it also isn't a "winner." It is more of a spectator who is still strong in their own domain, at least for now.
It's grown over a dozen or so years and when I finally decide to compile into a book, everyone now uses AI and no longer read and learn from books but instead through LLMs.