It's much easier to save money than it is to make it, and that's why revenue is valued more.
You can hire any number of consulting firms or smart engineers that can tell you how to lower your AWS bill, or get rid of unproductive employees. It's much harder to figure out how to grow your business by 2x.
It's not linear. Cutting 1% of costs while maintaining the same revenue might be trivial. Cutting 10% of costs might be very doable. Cutting 50% of costs might be incredibly hard.
And I assure you that growing revenue by 100% is far easier than cutting costs by 100% (while maintaining current revenue).
Also, there's a human element to it. I'd venture that most CEOs would much rather the company make more money than have to lower bonuses and benefits, cut down of office space and fire employees.
You can hire any number of consulting firms or smart engineers that can tell you how to lower your AWS bill, or get rid of unproductive employees. It's much harder to figure out how to grow your business by 2x.
And I assure you that growing revenue by 100% is far easier than cutting costs by 100% (while maintaining current revenue).
Also, there's a human element to it. I'd venture that most CEOs would much rather the company make more money than have to lower bonuses and benefits, cut down of office space and fire employees.