It's not just the model, it's Elon Musk's view of the world and business in general. Neither Microsoft nor Google nor their leadership--though admittedly imperfect--make it a habit of trolling people, openly embroiling themselves in politics, and committing blatant legal and societal transgressions. You reap what you sow; and if you live for controversy, you can't expect people not to want to do business with you.
What about promoting renewable energy, space exploration, frontier physics and advanced engineering makes you concerned?