Because it's a Mac. Maybe not to you, but to many people Apple signals luxury. It signals trust. You have an iPhone, an iWatch, and AirPods in your ears, why wouldn't you also buy a Mac? And at that price point, mom and dad don't think twice about buying one for the kids anymore where previously they might have gotten by without.

>macOS itself has been declining in quality since at least Mojave; people don't rave about it anymore.

Maybe because computing devices overall are just so good. The gains are to be had in services that are part of the Apple ecosystem, not the OS alone (for the most part).

>The Macbook Neo will 100% continue the trend of people showing up at Best Buy and comparing the Lenovo machine to the Mac that costs 3x as much. This will not sway the average Joe any more than the Macbook Air did. It's not even seriously competing with the iPad price bracket that might tempt students.

In the 2000s, Apple has not cared about competing at Best Buy. That isn't their customer. If anything though, the Neo is more of a foray into that wider market. Anyone with kids lugging home a crappy school-issued Chromebook though took one look at this device and knew this is a device Apple can position into schools -- a market they once dominated and lost. There are lots of markets where this will be a great device, where the customer wants a Mac and not "just" an iPad. In those cases, it isn't the end consumer buying this device, it's an IT manager - who can likely be tempted by that Mac ecosystem and a better grade of device relative to competition.