https://www.cjr.org/opinion/micropayments-subscription-pay-b...
The examples of the a la carte exercise brands referenced (SoulCycle, etc) are quite ineffective arguments -- those are successful businesses with loyal, high retention users because they provide specific, high value products to the users.
The earlier ones hit a crane which one could argue was an edge case as a temporary structure. This just hit a building which suggests something much more fundamentally wrong with the tech.