Honestly this is fucking whacko to me. "We've incorporated a legal entity whose entire purpose is to make money, but we have no idea how that's going to happen." How is this even allowed?

Anyway the answer is ads. This just means it's going to be ads. It's always fucking ads. No one has ever gone into a capitalistic venture sans business plan and ended up doing anything besides selling fucking ads.

Agreed it is probably as simple as free speech. I hope that it is useful to some citizens. But for me the real story is why Carlson is the only western journalist who has done it recently. I've seen many interviews with Putin from non western sources and am familiar with his career and opinions. I just feel that there are too few western journalists (even in neutral, non NATO countries) who aren't earning their pay.